Kelly Lynch: Marketing Manager
Kelly Lynch
Marketing Manager
United States
Skills
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Interests
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Industries
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Work experience
Nulo Pet Food
Marketing Manager | 04/2018 - Current
Oversee the continued evolution of Nulo’s brand & partner strategy. With more than 25 athlete & social ambassadors in North America, constantly hunt for new opportunities for Nulo to leverage its relationships to drive awareness, affinity and sales. Developed a scorecard for influencer ROI; evaluated current roster & optimized new contracts; resulted in a 15% cost savings – with no changes to influencer attributed sales. Led the ideation, development & launch of the Know Better integrated marketing campaign; $2.1MM budget in media spend including national broadcast. Established Nulo’s brand voice; changes to digital copy resulted in a 25% improvement in click thru rates across all digital advertising.
GMR Marketing
Brand Manager | 08/2013 - 03/2018
Brand Manager for P&G Global Olympic Sponsorship Marketing. Worked across P&G’s business units and lead cross-functional agency collaboration to develop the strategy and execution of global marketing initiatives that leveraged Olympic assets and third-party partnerships to drive awareness and trial of P&G products.- Provided consultation on brand campaign strategy, proper use of Olympic IP, recommended athletes for partnership and was sole relationship manager for contractually signed athletes. Owned campaign management for 60% of P&G’s Olympic brand portfolio and collaboratively managed communication between 50+ brand, retailer and agency partners weekly. Extensive experience running simultaneous marketing programs to drive adoption of consumer products.