Kelly Rathje: Global Merchandising Project Specialist in Boston, MA

• Successful in the conception, creation and execution of ‘Assortment Visualization’ - a $1.4M initiative to transform the business process for merchants and product line managers by creating assortments in an integrated, cloud solution • Recognized and awarded for “Nike Milestone Award” • Replaced Senior Manager in the representation of business in business-tech-vendor partnership to vocalize business use cases, provide recommendations and influence the evolution and innovation of tech solutions across several workstreams • Developed and drove change management operation to effectively adjust business process and transition organization to 100% user-adoption • Managed EMEA initiative to execute merchandising strategies through implementation of account-facing technology • Acted as Merchandising user-lead to gather global insights to create user-right and value-add solutions for users in all regions across APAC, EMEA and the Americas • Instrumental in creating and executing against 3-year roadmap, focusing on improvement of vendor relationship, transition management and product management • Supported Global Merchandising Incubate Director in planning launch moments, executing key milestones and seeding strategies, driving allocation and distribution strategies to accomplish collaboration and licensing programs • Responsible for all data integrity across key product management documents • Cross-functional organizational leader: product, design, development, finance, operations, marketing, sales, geo merchandising

• Led visual merchandising of tradeshow activation and key go-to-market meeting to showcase seasonal stories and influence internal and external partners towards point of sale • Worked on team of 7 to develop the consumer journey of a teen male by identifying points of friction and suggesting strategies to elevate the consumer experience in brick-and-mortar and digital spaces; Presented findings and suggestions to corporation. • Gained marketplace knowledge and articulated insights to effectively capture new market share and inform future seasons • Gained the ability to merchandise and asses the geo offering through channel segmentation and tiering strategies • Introduced strategy to achieve process excellence in sample sorting

• Built digital workplace for SCM function to productively manage projects • Analyzed SCM reports and broadcasted key findings to function through physical and digital platforms • Developed action plan to foster and maintain innovative culture within SCM function