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Sales - Inside

Sales Strategist

Other Services

Experienced wholesale sales, management and strategic planning executive with global, mid-sized and start-up apparel brands. A strong leader and communicator, skilled in driving top-line sales growth and profitability, as well as developing and executing brand strategies, and managing and motivating multiple teams. Proven abilities in wholesale sales, trend and sales analysis, creation of overall brand strategy and execution, multiple team management, product assortment development and product licensing. Results have included: *Created and executed brand and sales strategy that doubled Arcade Belts top-line revenue from 2020 to 2022. *Developed and led a team for the re-launch of the Ralph Lauren brand portfolio into Canada, while creating the overall strategy and assortment planning. *Created and executed the wholesale and retail strategies, positioning the Tailgate brand for investment and ultimate sale to American Eagle Outfitters.*Management of cross-functional teams in design, sales, production and operations.*Entrepreneur, having planned and created two start-up apparel brands. Over the course of my career, I have directed significant sales growth within both established and new territories and brands, as well as developed a skill for collaborating with and/or managing the cross-functional teams necessary for sustained, profitable brand growth.

Responsible for brand presence, strategy and sales on the West Coast. With a wholesale operations focus, Robert Talbott is re-launching this iconic brand through an omni-channel strategy that includes developing strong relationships with our retail partners, increasing brand visibility, and a strong digital presence.

Sales Director-West Coast

Retirement

As Vice President Sales, created and led the brand and sales strategies over the course of nearly 3 years, leading to a doubling of the top-line sales revenue from 2019 to 2022. Brought creative data analysis and sales tracking visibility, allowing for increased and improved forecasting across all channels of distribution. Managed inventory to create faster turns through product assortment development, while driving total inventory levels more inline with sales and financial targets. Led wholesale, e-commerce and operations teams through peaks and valleys of pandemic and global supply chain issues. Introduced, onboarded and managed new licensing partners, resulting in additional sales growth and brand awareness.

VP Sales

Collaborative-based, partnership-driven apparel company.
Start-up apparel company created to partner with local, regional and state park systems, schools, artists and youth programs, all to 'localize' awareness through apparel and to give something back'.
•	Created business model, strategic plan and partnerships to launch brand in spring, 2017.
•	Manage and execute all aspects of the business, while being sole owner, without shareholders.
•	Create meaningful, mutually beneficial relationships and licensing agreements where apparel can
deliver a prideful and wearble customer experience.
•	Doubled, annualized sales growth, and cashflow positive in first year of operation.

President & Founder

Mid-sized apparel brand ready for growth.
•	Managed and directed sales, production and operations teams for wholesale, retail and eccomerce
distribution channels. Responsible for planning, forecasts, & projections, with direct reports to CEO.
•	Developed the Retail Store Strategy, including assortments, sales projections, and management.
•	Positioned areas of management for future investment, ultimately resulting in the brand being
purchased by American Eagle Outfitters in November of 2015.

Sr. Vice President

Sales of branded & NCAA licensed apparel.
•	Responsible for wholesale sales, with emphasis on rapid growth and expansion. Personally managed
bulk of corporate accounts, while managing a team of independent/commission-based sales reps..
•	Successfully built and executed re-launch plan for Tailgate Ecommerce. Website delivered in excess
of $1M in 2016. Prior to re-launch, web revenue reached just $32K, 2011.

VP of Sales

Start-up brand focused on the locally grown food movement.
•	Co-wrote business plan, raised seed capital, built brand strategy, established sourcing and fulfillment
partners, created product assortment, and managed production, sales and website.

President/COO, Co-owner

Managed wholesale sales in Canada & US Midwest.
•	Hand-picked in 2005 to manage and direct the re-launch of the Ralph Lauren brand portfolio into Canada.  Managed strategy, sales & assortment development, reporting to both 'President of Ralph
Lauren Brands' and the Sr. VP on Menswear, US. And directed retail sales & merchandising teams.

Sr. Account Executive

Responsible for wholesale sales, Specialty Store division, US Midwest.
•	Collaborated with planning, design & merchandising to develop product assortments to grow sales.

Account Executive

In-store training on product knowledge and standards.
•	Partnered with Account Executives to build product assortments. Directed RL shop installations.

Kels Byus: Sales Strategist in Truckee, CA

Kels Byus

Indiana University