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Management - Executive

Senior Vice President of Sales

Executive

As a results-oriented and accomplished professional, I bring substantial experience in developing and implementing sales, marketing, and commercial strategies to meet business needs and objectives. My expertise spans the management of diverse trade channels, including club, department store, mass, shoe, specialty store, licensed retail, off-price, and international markets. Recognized as a valued business partner, I am known for my depth of knowledge, comprehensive business planning, and team-oriented management style. I am an intuitive leader with acute business acumen, specializing in channel development and market penetration. I excel at aligning core business, revenue, and growth goals to enhance ROI, demonstrating a thorough understanding of current market trends and competitors. My skills extend to building, guiding, and coaching high-performance teams, and I have been recognized for my analytical acumen and the creation of multiple reporting tools that enhance corporate decision-making processes. With excellent communication, interpersonal, and analytical skills, I am adept at articulating and implementing account plans in alignment with business strategic direction. My track record includes successfully executing multi-channel development strategies to drive business success. Please have a look at my key accomplishments: • Elevated to key sales leadership roles with a proven record of 16 consecutive quarters of double-digit growth. • Implemented a focused &quot;top door&quot; strategy, boosting sales by 75% in 5 years while streamlining operations. • Introduced a successful &quot;key item&quot; strategy for sustained growth and broad consumer appeal. • Created &quot;The Matrix,&quot; a comprehensive planning tool for optimal department store sales performance. • Executed a key account strategic turnaround, maintaining sales while reducing inventory by $800K. • Cultivated relationships for explosive international sales growth, achieving a 120% revenue increase. • Championed corporate sales, achieving consistent 60-70% growth each season. • Revamped retail outlet sales strategies for improved efficiency. • Introduced a successful excess inventory strategy, resulting in 500% growth while maintaining brand integrity. • Developed a comprehensive excess inventory listing and optimal liquidation strategies across channels.

Launched new division of a Chinese-owned sock and seamless apparel manufacturer, aiming to capitalize on both branded and private-label legwear and apparel opportunities with global retailers. Developed and enforced various operational
strategies across all sectors, seamlessly integrating innovative division into existing entity.

●  Engaged in continuous hiring process aimed at securing competent staff to manage paramount functions, fostering
company growth.

●  Secured numerous licenses to cultivate business bedrock.

●  Conceptualized and designed product lines, which were successfully launched into the market.

Senior VP of Sales

Headed all sales functions within +$70M division of Renfro Corporation, a global leader in the design, manufacture, marketing and selling of branded and private-label legwear products. Managed diverse sales team, including six VPs of Sales/Directors
of Sales and 19 independent sales reps, operating across eight unique channels of distribution. Headed seasonal line planning,
determining SKU count by category, line adoption, and pricing to achieve internal margin goals.

●  Evaluated and maximized various private-label opportunities with key accounts, contributing to increased revenue
streams and strengthened partnerships.

●  Achieved $13M wholesale growth by launching and securing distribution of three licensed Wolverine brands within 5
years.

Find out detailed information about Ken Medley, Senior Vice President of Sales in Knoxville, Tennessee

Ken Medley: Senior Vice President of Sales in Knoxville, Tennessee

Ken Medley

University of Tennessee