Moto & Powersports

Tech

Formula 1

Drag racing

Motorsports including drifting

Road racing
equestrian activites

Demand Generation – Email Nurture

Other

Self-initiating, high achieving marketing professional who has demonstrated the ability to be self-directed, highly motivated and have fun while working hard in a fast-paced environment. Experienced marketing program owner who is extremely data-focused with strong analytical skills and a passion for digital marketing.

Responsible for defining, articulating and executing regional email nurture campaigns 
Key achievements and responsibilities include:
•	Collaborate with cross functional teams of internal stakeholders to manage development and execution of online marketing assets including emails and landing pages
•	Standardize efficient and scalable processes for email program execution touching one or multiple solution areas
•	Deliver customer-centric, rich email experiences to drive engagement and revenue
•	Continually analyze all email programs and refined for improved performance 
•	Produce bi-weekly reports for stakeholders and senior management outlining results and opportunities for improvement 
•	Consistently communicate with internal stakeholders regarding results, deliverables and statuses of programs with a focus on analysis of user engagement and pipeline

Metric driven regional online event lead for VMware solutions and segments
Key achievements and responsibilities include:
•	Lead the strategy, planning and execution of online demand generation webcasts and virtual events
•	Developed, managed, and optimized promotional campaigns across all digital marketing channels including search, email, social and web
•	Developed KPIs, standardized test reporting and dashboard templates in partnership with the Global Marketing Operations team
•	Closely tracked campaign effectiveness and cost to maximize ROI; achieved 20x program ROI annually
•	Identified key tactics to increase attendee engagement and interaction
•	Oversight of full-time contractor
•	Responsible for budgetary planning and control of all online event marketing expenses 
•	Cultivated strong internal working relationships to drive collaboration across major internal solution marketing and global marketing teams
•	Collaborated with stakeholders on awareness of online events with focus on marketing attribution and end-to-end measurements

Online Events Specialist

Responsible for launching digital marketing programs and tracking all resulting leads and ROI
Key achievements and responsibilities include:
•	Designed and implemented several on-line downstream marketing programs including programs to heighten market place awareness and lead generation for launch of new business division
•	Responsible for marketing automation, marketing database and lead funnel tracking
•	Represented marketing on a task force that  successfully developed and implemented the company-wide move to a new CRM tool and was responsible for monitoring and improving the system and usability post-implementation
•	Managed the marketing automation and customer relationship tool for the marketing and sales departments.
•	Oversaw customer programs and worked closely with all Animal Health departments.

Marketing Coordinator

•	Worked for and reported to the Director of Marketing - Animal Health
•	Successfully learned the entire product line and demonstrated the ability to communicate the features and benefits
•	Worked with channel marketing to develop external sales programs
•	Developed programs and campaigns for targeted market segments 
•	Gained an understanding of the customer base by working directly with customers and sales representatives

Marketing Intern

Find out detailed information about Kendall Carraher, Demand Generation – Email Nurture in San Jose, CA

Kendall Carraher: Demand Generation – Email Nurture in San Jose, CA

Kendall Carraher