Kendall Carraher: Demand Generation – Email Nurture in San Jose, CA
Kendall Carraher
Demand Generation – Email Nurture
San Jose | United States
Skills
No information
Interests
Formula 1
Drag racing
Motorsports including drifting
Road racing
equestrian activites
Industries
Moto & Powersports
Tech
Work experience
VMware
Demand Generation – Email Nurture | 02/2015 - Current
Responsible for defining, articulating and executing regional email nurture campaigns
Key achievements and responsibilities include:
• Collaborate with cross functional teams of internal stakeholders to manage development and execution of online marketing assets including emails and landing pages
• Standardize efficient and scalable processes for email program execution touching one or multiple solution areas
• Deliver customer-centric, rich email experiences to drive engagement and revenue
• Continually analyze all email programs and refined for improved performance
• Produce bi-weekly reports for stakeholders and senior management outlining results and opportunities for improvement
• Consistently communicate with internal stakeholders regarding results, deliverables and statuses of programs with a focus on analysis of user engagement and pipeline
VMware
Online Events Specialist | 05/2012 - 02/2015
Metric driven regional online event lead for VMware solutions and segments
Key achievements and responsibilities include:
• Lead the strategy, planning and execution of online demand generation webcasts and virtual events
• Developed, managed, and optimized promotional campaigns across all digital marketing channels including search, email, social and web
• Developed KPIs, standardized test reporting and dashboard templates in partnership with the Global Marketing Operations team
• Closely tracked campaign effectiveness and cost to maximize ROI; achieved 20x program ROI annually
• Identified key tactics to increase attendee engagement and interaction
• Oversight of full-time contractor
• Responsible for budgetary planning and control of all online event marketing expenses
• Cultivated strong internal working relationships to drive collaboration across major internal solution marketing and global marketing teams
• Collaborated with stakeholders on awareness of online events with focus on marketing attribution and end-to-end measurements
Abaxis, Inc
Marketing Coordinator | 01/2010 - 05/2012
Responsible for launching digital marketing programs and tracking all resulting leads and ROI
Key achievements and responsibilities include:
• Designed and implemented several on-line downstream marketing programs including programs to heighten market place awareness and lead generation for launch of new business division
• Responsible for marketing automation, marketing database and lead funnel tracking
• Represented marketing on a task force that successfully developed and implemented the company-wide move to a new CRM tool and was responsible for monitoring and improving the system and usability post-implementation
• Managed the marketing automation and customer relationship tool for the marketing and sales departments.
• Oversaw customer programs and worked closely with all Animal Health departments.
Abaxis, Inc
Marketing Intern | 08/2009 - 01/2010
• Worked for and reported to the Director of Marketing - Animal Health
• Successfully learned the entire product line and demonstrated the ability to communicate the features and benefits
• Worked with channel marketing to develop external sales programs
• Developed programs and campaigns for targeted market segments
• Gained an understanding of the customer base by working directly with customers and sales representatives