Kendra McDonald:

•Executed all brand merchandising for 7 stores, using analysis of market specific product levels and KPIs to optimally create and organize each store's plan-o-gram to maximize profit • Created a regional Visual Merchandising Handbook and used this to conduct regional workshops to train and elevate employees skills in branding, product knowledge, and executing key visual merchandising standards • Managed promotional calendar to ensure inventory levels and consolidations were on trend with business season and each retail store's sales to guarantee highest gross margin • Lead the region in clientele initiatives to retain client base and promote stores' loyalty programs with the objective of positive sales increases and customer reviews • Oversaw scheduling, operations, HR, and sales management in stores under my umbrella • Traveled to stores to execute monthly audits, performance evaluations, and understand each location's market

• Coached, trained, and mentored store team with a "lead by example" mentality; served as the key regional trainer with focus on peer management and operational support • Increased store sales +20% to the previous year with a +16% lift in traffic conversion by excelling in the customer experience and developing employees sales techniques for ultimate customer satisfaction • Identified market trends and analyzed business SWOT for continuous improvement in product and services • Was selected out of 7 store managers as the single representative to attend Australian Exchange Program in 2018 recognizing me as a leader in team building and customer success. Created and presented US business overview to the Corporate Executive Team, in an effort to bridge international relationships, present new business ideas, and gain international retail experience and knowledge. • Managed all P&L and financial reports in the store with emphasis on inventory control and controllable overhead