KENNETH LY: in Santa Ana

Built a four-person team growing from $200K to $1M revenue from ground up. Publish Brand became the industry leader for the "Jogger Pants" with collaboration with brands such as Vans, The North Face, Timberland, Reebok, Prince Tennis and many more. • Spearheaded the E-commerce department that resulted in growth in revenue and team members. • Developed social strategies for Facebook, Instagram, Twitter, Reddit and Email Marketing to generate leads to convert to landing page on website. • Partnered closely with Ad Agency to boost sales and brand awareness via Facebook and Instagram ads. Spend:Revenue ratio was 1:4 • Built loyal program within Shopify to gamify shopping experience. Boosting revenue and repeat customers. • A/B tested subject lines on email campaigns to maximize open rate. • Monitored clicked through rate in emails and maximized visibility. • Ensured blog posts is SEO optimized with keywords and URL is structured properly.

Developed and maintain direct client relationships (majority in the food industry) to increase restaurant foot traffic through promotional offers and events with email marketing. • Planned email marketing content for 65+ clients (local & nationwide) to boost revenue and foot traffic. • Client relationship was built via email, telephone and occasional face to face interaction. • Generate monthly analytic reports by analyzing open rates, click through rates, subject lines, and offers to improve return on investment.