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Digital Marketing Manager

Digital & Media

I am a digital marketing manager with 15+ years experience in digital marketing, social media, brand management, strategy & communications. Experience includes paid social marketing campaigns; content; email marketing; google ad words & analytics savvy.

Skills include:
• MS Word, PowerPoint, Excel, Photoshop, Canva, InDesign, Dreamweaver, Keynote, Pages, Word Press, Mac OS X, Windows 10
•CRM: Salesforce & Adobe Marketing Cloud, Exact Target, Pardot, Eloqua, Constant Contact, Convio, Mail Chimp, HubSpot, Ad Roll
•Project Management: Basecamp, Microsoft Projects, Google Drive, SharePoint, Confluence, Jira, Workfront; Slack; Zapier
•SEM/SEO: Google AdWords & Analytics, Adobe Analytics & Audience Manager, Sprinklr, Optimizely, Unbounce, LiveRamp
•Social Media: Hootsuite, HubSpot, SproutSocial, Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Talkwalker, Blogger, Vimeo
•Attributes: Detail-oriented, excellent organization and communication skills, proficient in Spanish

(Contractor)
• Manage social media strategy, content & campaigns in Hootsuite for LinkedIn, Twitter, Facebook, YouTube & Instagram
• Optimize all social media channels including organic and paid campaigns for Retirement, Variable Annuities and Institutional pods
• Handle reporting and performance of digital marketing & paid social campaigns; KPI's and benchmarks
• Create strategies based on data and metrics from A/B testing of email; re-targeting, CRM, paid social and display ad campaigns
• Manage content and execute email campaigns via Salesforce Marketing Cloud and Eloqua CRM software program; report on analytics and identify key insights from data that help inform content, campaign planning and ROI
• Develop editorial calendar for LinkedIn Elevate; post weekly elevate broadcasts for global sales team to share; manage monthly elevate reports on engagement, sharing, CTR & analytics of broadcast posts
• Monitor social media trends; competitive analysis using Talkwalker.com; stay abreast of new social platforms and best practices
• Manage acquisition & retention strategies for target audiences of Advisors, Plan Sponsors and Consultants in the investment industry
• Develop LinkedIn, Facebook and Twitter audiences for paid social; re-targeting/geo-targeting campaigns; implemented digital strategies to identify new target audiences and build brand awareness
• Create dashboards in adobe analytics via data from LinkedIn, Twitter and Facebook native platforms in order to track and optimize site conversion analytics

• Handled digital marketing and social strategy for B2B clients in consumer product goods; hospitality; health & fitness; non-profit; food & beverage and retail industries
• Managed & optimize all channels of digital marketing: Paid, Owned & Earned Social Media, SEM, influencer marketing, content, web
• Responsible for competitive analysis, market research, analytics and social monitoring/management using HubSpot
• Created social media reports with emphasis on paid digital spend; identify digital and social trends to put into practice
• Implemented customer acquisition & retention programs; analyze data; measure and report on performance KPI's
• Developed and execute strategies for paid social media advertising; pay-per-click and display ad campaigns
• Responsible for collateral pieces including brochures; print and electronic material; weekly newsletters; whitepapers; case studies
• Managed organic & paid social media campaigns for Facebook; Pinterest; LinkedIn; Twitter; Instagram and YouTube via Hootsuite
• Clients included: Ticketmaster; TicketWeb; SoftBank Robotics; Tesla Nootropic Beverages; Sprinkles Cupcakes; Susie Cakes; Magnolia Bakery; LYFE Kitchen; Sonoma Wine Garden; Fresh Brothers; Vita Coconut Water; Joe & The Juice; Wanu Water; Lucky Vitamin; H3 Chocolate; Bliss Spa; Peace of Mind Skin & Body Care; BeyondSkin.com; Alchemy 43; ENTER fashion boutique; W Hotel Westwood; Loews Santa Monica; California Association of REALTORS®; American Cancer Society; American Lung Association; Lung Force Walk; Lange Foundation; Best Friends Animal Society; Citydog! Club; Santa Monica Daily Press; US HealthWorks Medical Group; General Assembly; eWomensNetwork; Warner Bros (DC Comics); RS Productions

Senior Digital Marketing Manager

• Managed and executed digital marketing campaigns for Los Angeles, Oakland and Dallas residential property portfolios
• Developed & executed robust direct & digital marketing campaigns with attention to acquisition, engagement and retention strategies
• Managed Davies & Associates Ad Agency; wrote press releases; magazine articles; online/blog outreach programs
• Executed digital marketing & email campaigns; newsletters; landing pages for three property websites; Facebook social media campaigns
• Responsible for marketing collateral; signage for properties; corporate outreach; events & promotions; target market research; segmentation & market surveys; competitive analysis; trends and consumer research with IRI Data
• Managed SEM &SEO campaigns using Google Analytics & AdWords for three property websites and corporate website

(818) 802-2804 mobile | karoesty@gmail.com | http://www.linkedin.com/in/karoesty
• Executed & maximized marketing ROI; developed metric based goals against costs & performance data to optimize ROI
• Developed acquisition and retention strategies for properties to increase residential tenancy & drive traffic to property websites
• Responsible for property media and marketing budgets, including spending allocations & tracking costs
• Developed quarterly and annual marketing plans; residential property performance planning; key brand strategies and timelines

• Managed direct and online marketing campaigns in five verticals: Health & Fitness; Tanning; Cosmetic/Beauty; Retail and Hospitality
•  Developed collateral; promotions; packaging; POS material; creative briefs; market surveys; monthly newsletters and email campaigns
•  Managed strategic product & brand strategies; positioning; Neilson Data compilation including Arbitron Ratings for the company
•  Implemented and managed campaigns across multiple geographies and business verticals in the B2B Audio/Visual Platform space
•  Provided informed insights of consumer and retail competitive landscapes as it relates to DMX MUSIC in the marketplace
•  Managed development of print and web materials; coordinated asset creation ensuring consistent brand identity
•  Developed and managed direct mail pieces; marketing and ad campaigns; email marketing including drip campaigns
•  Developed marketing initiatives that drove business to retailers/department stores; worked with direct sales to implement plans
•  Executed market research and trend analysis including web surveys, focus groups, field research and competitive analysis
•  Developed and implemented acquisition and retention marketing plans; campaigns & programs across sales channels
•  Managed all social media organic & paid campaigns on Facebook, Twitter and MySpace
•  Partnerships included: Black Eyed Peas; Billy Idol; Rick Springfield; Earth Wind & Fire; myspace.com; 3seventylocal.com
•  Managed digital marketing campaigns; implemented & tracked media/ad campaigns to increase traffic on DMX MUSIC website
•  Responsible for regional marketing budget, including managing ten trade shows a year in five verticals
•  Managed relationship and creative direction with advertising agency for all website, direct mail and email content
•  Clients included: American Eagle Outfitters, Victoria's Secret, Nordstrom, Macy's, Bloomingdales, Wynn & Encore Hotels, Starwood	Hotels & Resorts, Equinox, 24-Hour Fitness, Gold's Gym, California Tan, Tan Friendly Broadcast Network (TFBN)

• Responsible for digital & direct marketing; product development & rollouts, market segmentation and competitive analysis
• Managed key brand strategies; project timelines; conceptualization and digital/direct marketing content
• Implemented packaging program, processes and protocols for e-commerce and offline platforms for B2B & B2C
•  Worked multiple B2B & B2C regional sales channels to ensure brand and product synergy
• Implemented regional mobile van campaign for B2B, which included plasma screens with demos of how Flavia machines function
• Developed "Well-Being Selection" line for six new Flavia herbal teas including the logo; packaging and creative design
• Partnered with R&D, sales and distributors, to evaluate, test and implement new packaging goals for all product lines
• Created and executed direct mail campaigns; PowerPoint presentations; card decks; info graphics; webinars; videos; case studies
•  Executed email campaigns; landing page content for Flavia beverage website; monthly newsletters; affiliate marketing programs
•  Designed and implemented metrics and reporting, including regular management reports, presentations & spreadsheets
• Responsible for SEM/SEO campaigns, Google AdWords and Google Analytic reports weekly
•  Managed creative direction & relationship with Chiat Day Ad Agency and distributors in the market
Assistant Brand Marketing Manager
• Developed Flavia brand beverage strategic vision and marketing plans
• Managed marketing and advertising budget for Flavia beverages for the Los Angeles region
• Executed customer segmentation research for marketing & sales presentations
• Developed card decks; presentations; research on new beverage products in the market

Brand Marketing Manager

Find out detailed information about Keri Aroesty, Digital Marketing Manager 

Keri Aroesty: Digital Marketing Manager

Keri Aroesty

SAN FRANCISCO STATE UNIVERSITY

UNIVERSITY OF ARIZONA