Keri Aroesty: Digital Marketing Manager

(Contractor) • Manage social media strategy, content & campaigns in Hootsuite for LinkedIn, Twitter, Facebook, YouTube & Instagram • Optimize all social media channels including organic and paid campaigns for Retirement, Variable Annuities and Institutional pods • Handle reporting and performance of digital marketing & paid social campaigns; KPI's and benchmarks • Create strategies based on data and metrics from A/B testing of email; re-targeting, CRM, paid social and display ad campaigns • Manage content and execute email campaigns via Salesforce Marketing Cloud and Eloqua CRM software program; report on analytics and identify key insights from data that help inform content, campaign planning and ROI • Develop editorial calendar for LinkedIn Elevate; post weekly elevate broadcasts for global sales team to share; manage monthly elevate reports on engagement, sharing, CTR & analytics of broadcast posts • Monitor social media trends; competitive analysis using Talkwalker.com; stay abreast of new social platforms and best practices • Manage acquisition & retention strategies for target audiences of Advisors, Plan Sponsors and Consultants in the investment industry • Develop LinkedIn, Facebook and Twitter audiences for paid social; re-targeting/geo-targeting campaigns; implemented digital strategies to identify new target audiences and build brand awareness • Create dashboards in adobe analytics via data from LinkedIn, Twitter and Facebook native platforms in order to track and optimize site conversion analytics

• Handled digital marketing and social strategy for B2B clients in consumer product goods; hospitality; health & fitness; non-profit; food & beverage and retail industries • Managed & optimize all channels of digital marketing: Paid, Owned & Earned Social Media, SEM, influencer marketing, content, web • Responsible for competitive analysis, market research, analytics and social monitoring/management using HubSpot • Created social media reports with emphasis on paid digital spend; identify digital and social trends to put into practice • Implemented customer acquisition & retention programs; analyze data; measure and report on performance KPI's • Developed and execute strategies for paid social media advertising; pay-per-click and display ad campaigns • Responsible for collateral pieces including brochures; print and electronic material; weekly newsletters; whitepapers; case studies • Managed organic & paid social media campaigns for Facebook; Pinterest; LinkedIn; Twitter; Instagram and YouTube via Hootsuite • Clients included: Ticketmaster; TicketWeb; SoftBank Robotics; Tesla Nootropic Beverages; Sprinkles Cupcakes; Susie Cakes; Magnolia Bakery; LYFE Kitchen; Sonoma Wine Garden; Fresh Brothers; Vita Coconut Water; Joe & The Juice; Wanu Water; Lucky Vitamin; H3 Chocolate; Bliss Spa; Peace of Mind Skin & Body Care; BeyondSkin.com; Alchemy 43; ENTER fashion boutique; W Hotel Westwood; Loews Santa Monica; California Association of REALTORS®; American Cancer Society; American Lung Association; Lung Force Walk; Lange Foundation; Best Friends Animal Society; Citydog! Club; Santa Monica Daily Press; US HealthWorks Medical Group; General Assembly; eWomensNetwork; Warner Bros (DC Comics); RS Productions

• Managed and executed digital marketing campaigns for Los Angeles, Oakland and Dallas residential property portfolios • Developed & executed robust direct & digital marketing campaigns with attention to acquisition, engagement and retention strategies • Managed Davies & Associates Ad Agency; wrote press releases; magazine articles; online/blog outreach programs • Executed digital marketing & email campaigns; newsletters; landing pages for three property websites; Facebook social media campaigns • Responsible for marketing collateral; signage for properties; corporate outreach; events & promotions; target market research; segmentation & market surveys; competitive analysis; trends and consumer research with IRI Data • Managed SEM &SEO campaigns using Google Analytics & AdWords for three property websites and corporate website (818) 802-2804 mobile | karoesty@gmail.com | http://www.linkedin.com/in/karoesty • Executed & maximized marketing ROI; developed metric based goals against costs & performance data to optimize ROI • Developed acquisition and retention strategies for properties to increase residential tenancy & drive traffic to property websites • Responsible for property media and marketing budgets, including spending allocations & tracking costs • Developed quarterly and annual marketing plans; residential property performance planning; key brand strategies and timelines

• Managed direct and online marketing campaigns in five verticals: Health & Fitness; Tanning; Cosmetic/Beauty; Retail and Hospitality • Developed collateral; promotions; packaging; POS material; creative briefs; market surveys; monthly newsletters and email campaigns • Managed strategic product & brand strategies; positioning; Neilson Data compilation including Arbitron Ratings for the company • Implemented and managed campaigns across multiple geographies and business verticals in the B2B Audio/Visual Platform space • Provided informed insights of consumer and retail competitive landscapes as it relates to DMX MUSIC in the marketplace • Managed development of print and web materials; coordinated asset creation ensuring consistent brand identity • Developed and managed direct mail pieces; marketing and ad campaigns; email marketing including drip campaigns • Developed marketing initiatives that drove business to retailers/department stores; worked with direct sales to implement plans • Executed market research and trend analysis including web surveys, focus groups, field research and competitive analysis • Developed and implemented acquisition and retention marketing plans; campaigns & programs across sales channels • Managed all social media organic & paid campaigns on Facebook, Twitter and MySpace • Partnerships included: Black Eyed Peas; Billy Idol; Rick Springfield; Earth Wind & Fire; myspace.com; 3seventylocal.com • Managed digital marketing campaigns; implemented & tracked media/ad campaigns to increase traffic on DMX MUSIC website • Responsible for regional marketing budget, including managing ten trade shows a year in five verticals • Managed relationship and creative direction with advertising agency for all website, direct mail and email content • Clients included: American Eagle Outfitters, Victoria's Secret, Nordstrom, Macy's, Bloomingdales, Wynn & Encore Hotels, Starwood Hotels & Resorts, Equinox, 24-Hour Fitness, Gold's Gym, California Tan, Tan Friendly Broadcast Network (TFBN)

• Responsible for digital & direct marketing; product development & rollouts, market segmentation and competitive analysis • Managed key brand strategies; project timelines; conceptualization and digital/direct marketing content • Implemented packaging program, processes and protocols for e-commerce and offline platforms for B2B & B2C • Worked multiple B2B & B2C regional sales channels to ensure brand and product synergy • Implemented regional mobile van campaign for B2B, which included plasma screens with demos of how Flavia machines function • Developed "Well-Being Selection" line for six new Flavia herbal teas including the logo; packaging and creative design • Partnered with R&D, sales and distributors, to evaluate, test and implement new packaging goals for all product lines • Created and executed direct mail campaigns; PowerPoint presentations; card decks; info graphics; webinars; videos; case studies • Executed email campaigns; landing page content for Flavia beverage website; monthly newsletters; affiliate marketing programs • Designed and implemented metrics and reporting, including regular management reports, presentations & spreadsheets • Responsible for SEM/SEO campaigns, Google AdWords and Google Analytic reports weekly • Managed creative direction & relationship with Chiat Day Ad Agency and distributors in the market Assistant Brand Marketing Manager • Developed Flavia brand beverage strategic vision and marketing plans • Managed marketing and advertising budget for Flavia beverages for the Los Angeles region • Executed customer segmentation research for marketing & sales presentations • Developed card decks; presentations; research on new beverage products in the market