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Design - Graphic

Creative Director / Designer

Creative & Design

Chalkboard Lettering Workshop


On Tap: Chalkboard Lettering Workshop (21+)
Saturday March 19, 2016 12:00 PM - 3:00 PM
Two Roads Brewing Company
Grab some chalk and chill with AIGA CT and Two Roads Brewing Company! Chalk lettering artist Kevin Connaughton joins us for a hands-on demonstration of a variety of chalkboard lettering techniques, tricks, and tips. As an attendee, you'll get a chalkboard to try out what you learn (and take home), as well as partake of a gorgeous three-course spread provided by acclaimed caterer, Forks & Fingers. We've reserved The Vault at Two Roads; come hungry, thirsty and ready to draw! Lunch and supplies are included in admission, and you can buy beers straight from the tasting room.


Denver Screen Print and Embroidery										     2024
Creative Assistant / Digital Designer
In my role, I work closely with the Creative Art Director and sales team to support the design and production processes, ensuring the accurate and timely delivery of artwork for screen printing, direct-to-garment printing, and embroidery projects.
Key Responsibilities:
●	Digitizing Designs: Convert designs into digital embroidery files using specialized software, adjusting stitch types, densities, and color changes.
●	File Preparation and Design Creation: Develop graphics for screen printing, ensuring color separation and adherence to printing limitations. Prepare design files based on customer-requested embellishment methods.
●	Production Management: Oversee workflows, scheduling, and tracking job progress to meet production deadlines for a variety of clients
●	Client Interaction: Occasionally interact with clients to gather design requirements and deliver accurate and appealing artwork, ensuring their vision is captured in the final product.
●	Color Management: Select appropriate color palettes based on fabric compatibility, creating color separations for screen printing as needed.
●	Mockup Development: Collaborate with the sales team to Develop mockups and proofs for client approval, showcasing how designs will look on various products.
●	Quality Control: Assist in reviewing finished products to ensure they match the approved designs and quality standards.
●	Design Delivery: Provide finalized designs to production teams for screen printing and other methods, supporting marketing strategies.
●	E-Commerce Solutions: Create custom online stores through DecoNetwork to showcase products on a variety of products for customers and make orders directly online.
●	 Film inhouse production by creating and editing into content for social media stories and email assets


Creative Director / Digital Designer

●	Collaborate directly with the founder and editor to construct all components of magazine
●	Creation of new logo for magazine and Florida Racquet Sports, LLC
●	Spearhead conceptualization and style using influences from tennis culture and current trends
●	Attention to detail to produce visually stunning publications that inform, entertain and inspire readers and work with printers to
	ensure high quality and accuracy of files for print
●	Work directly with printers to provide all print ready images and files for print
●	Design brand merchandise and accessories for webstore
●	Build and create animations and assets used for social media and Instagram posts


Creative Director

●	Conceptualize and brainstorm concepts to develop creative and visual solutions based on clients brief and project objectives
●	Visual identity and branding to establish or strengthen clients brand identity by creating cohesive visual elements that engauge the audience while reflecting the brands personality and values
●	Visionary of all our products by creating preliminary line drawings and concepts for our backpacks and accessories
●	Sourced retail partners by building relationships and pitched brand resulting in 50 retail partner accounts
●	Manage client relationships by providing excellent customer service, meeting deadlines and delivering high quality work that exceeds clients’ expectations.
●	Photography for product and lifestyle shoots as requested by client. 
●	Editing and delivering high quality photos for marketing and social sharing needs
●	Create engaging visual content for various marketing channels, including social media posts, web graphics, emails and advertisements
●	Attention to detail to produce visually stunning publications that inform, entertain and inspire readers and work with printers to ensure high 
	quality and accuracy of files for print


Freelance Designer

●	Worked with marketing team, project managers and stakeholders to build out key art for social and marketing assets
●	Ensure legal approval of proofs for all artwork and adhere to strict guidelines from Universal
●	Use color and design theory to maintain all deliverables are given in the required format
●	Provide assets with working files and update to Universal portal
●	Interface with team through Workfront to monitor and update progress of all projects


Digital Designer

●	Built, recruited, trained and led design team 
●	Collaborated with marketing to build out monthly objectives, Google Ads, PPC and digital assets
●	Directed and conceptualized photography and video content for product and lifestyle shoots
●	Produced motion graphics for Instagram stories, posts, and paid ads
●	Created email campaigns and grew open rate by 78% which generated an additional 25% in sales
●	Designed, and developed SwissGear’s Amazon store, working closely with the Sr. Marketing Manager
●	Generate web banners and assets for SwissGear while working with front end developer
●	Reviewed and revised creative assets from SwissGear Canada website
●	Print collateral, hang tags, and catalogs for corporate sales and marketing teams
●	Used my knowledge and appreciation for an array of brands to design ads, social posts, emails, and marketing materials.
●	Conceptualized, created and deployed intuitive, engaging, and communicative art
●	Directed photography, videography for product pages and social media
●	Promoted to SwissGear.com after Backpacks.com was dissolved



Senior Designer

Find out detailed information about Kevin Connaughton, Creative Director / Designer in Denver, Colorado

Kevin Connaughton: Creative Director / Designer in Denver, Colorado