Kevin Cooke: General Manager in Los Angeles, CA

Urban Motion, Inc. Segway Los Angeles, Santa Monica, CA General Manager Premiere Los Angeles county Segway Personal Transporter authorized dealer and repair center. 2M Volume. Established a strong sales culture, trained staff to acquire brand right attributes Managed a 170k+ annual payroll, supervised 8 associates and two locations Recruited, trained, scheduled, and motivated employees in the areas of safety, customer service, product knowledge, and product service Increased service revenue. managed and served as lead technician Increased group sales revenue YTD and strengthened business development outreach. Maintained a high visual integrity and cleanliness

Performance Inc, Santa Monica, CA Jan 2013 – May 2013 Largest cycling retailer in North America with 110 locations nationwide; current store 3M; top 5 volume in company Store Manager Tasked to create sales culture change, reduce shrink, enhance profitability Manage and train 17 associates Manage a 350k annual payroll budget

Store Manager, Woodland Hills, CA Increased store contribution, lead store to highest sales increase in the district; 1.8M Managed a 270k annual payroll and supervised 16 associates Established a sales culture change, turned over 60 percent of staff to acquire brand right associates Reduced internal/external store shrink from 17k to 7k Increased rewards membership sales/ service plan sales / items per transaction / conversion rate, increased store traffic

Sales Manager, Santa Monica, CA • • • • Established high visual standards Managed Payroll Managed and trained 17 associates Drove store metrics

Operations Manager, Santa Monica, CA Managed high volume service department Drove store metrics Established high visual standards