Associate's Extension Degree of Business and Political Science

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Marketing & Advertising Director

Marketing & Sales

Result-producing management professional with extensive experience leading profit-generating operations through innovative marketing strategies, strong foundation in business, and focus on continuous product turnover. Effective leader skilled in developing highly productive, sales-driven teams by implementing customer-focused training and sales programs. Exceptional ability to establish rapport with customers, gain trust, and build strong repeat and referral business. Proven record of effective short- and long-range tactical planning and improving operational processes to reduce shrink and achieve optimal profitability.


Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns:

- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Oversee operations for leading general merchandise distribution with 175 acres and  over $1M in annual revenue.

Direct day-to-day operations of 175 acres generating more than $1M in annual revenue. Recruit, train, mentor, and manage 70-member team, ensuring continuous delivery of outstanding customer service. Supervise five sales and marketing managers, providing coaching and engendering accountability for local store results and staff performance. Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget. 

Selected Achievements: 

- Consistently exceeded annual goals in key metrics, such as profit, sales, employee retention, and customer service.
- Led highly $500K end-to-end remodel of local store in July 2015.
- Received recognition for exceptional professional achievement in meeting corporate objectives.


Sales & Marketing Director

Charged with managing a range of key operational functions for major franchise company with three locations and overall $500K in annual revenue.
Coordinated efforts to restore profitability and reputation of under-performing location with 16 employees. Implemented new policies and procedures, including various initiatives designed to increase sales and client loyalty. Co-facilitated launch of new store; developed new-hire training and orientation materials. 

Selected Achievements: 

- Played key role in boosting profitability by 46% and customer satisfaction rating by 23% within first ten months in position.
- Reduced shrink from 1.2% to 0.3% through implementation of improved merchandising and inventory procedures.


Event Marketing & Promotional Retail Sales Manager

Provided top-notch customer service in support of a computer parts distribution worldwide retailer.
Assisted customers in selecting merchandise, answering questions, and quickly resolving concerns. Participated in ongoing training and customer care clinics. Coached and mentored new associates in sales strategies and internal policies. Created logistical shortcuts to ensure time and money management was organized.

Selected Achievements: 

- Received “Outstanding Customer Service” award for each quarter of 2009.
- Achieved lowest returns percentage on all merchandise for three consecutive years..


Sales Manager & Logistics Operator

Find out detailed information about Kevin Cruz, Marketing & Advertising Director in Miami, FL

Kevin Cruz: Marketing & Advertising Director in Miami, FL

Kevin Cruz

Harvard College

Miami Dade Honors College

University of Miami