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Kevin Hawthorne: North America Programs & Promotion Advisor in McKinney, TX

Kevin Hawthorne

North America Programs & Promotion Advisor
McKinney | United States
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Activity
Projects

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Work experience
Image Bombardier Recreational Products (Can-Am)

Bombardier Recreational Products (Can-Am)

North America Programs & Promotion Advisor | 08/2020 - Current

o Develop future promotions for all Can-Am products for both dealer and consumers o Manage marketing department's go-to-market monthly and annual strategic plans o React to KPIs based on retail and wholesale performance while retaining margin o Project manager for automation of workflows and predictive modeling of promotions o Optimize spending by focusing on select markets saving $112M since starting o Leader of a team of data scientists, analysts, and communications specialists
Image Am Off

Am Off

North America Programs & Promotion Advisor, Can | 04/2020 - 08/2020

o Analyzed macro-economics and target markets to further retail o Created business cases utilizing customer behavior insights aligning to product strategy o Managed financial analysis of focus units to retain margins after aggressive promotions o Ownership of $220M budget to increase North America ORV retail by 30% annually
Image Airbus

Airbus

Strategy & Company Development Analyst | 02/2017 - 03/2018

o Responsible for consulting senior leadership on highly consequential matters o Identified, prioritized, and developed strategies to enable the future state of business o Aligned strategies of the helicopter division with the global strategy of Airbus o Created and implemented a $45M cash neutral business case and merger
Image Red Bull North America, Dallas & Far North Texas

Red Bull North America, Dallas & Far North Texas

On-Premise Manager (Musketeer) | 12/2015 - 02/2017

o Consulted accounts on how to increase their bottom line with Red Bull assets o Constructed analysis on partnership agreements and monthly performance goals o Led a team of two brand managers, two major distributors, and trained new employees o Managed a budget of over $230K to reach a yearly sales goal of $1.4 million
Image Airbus

Airbus

V.P.'s Business Development & Strategy M.B.A. Intern | 06/2015 - 12/2015

o Provided monthly international market research and financial analysis o Assisted in new business capture campaigns for civil and military fleets o Managed projects for the Department of Defense o Presented business case studies, partnerships, and execution plans to senior leadership o Reported directly to the Vice President of Business Development & Strategy and C.E.O.
Image Hawthorne Land Services, Oklahoma & Texas

Hawthorne Land Services, Oklahoma & Texas

Owner & Independent Landman | 06/2014 - 12/2015

75072 • +1 405-464-4054 • kevinhawthorne34@gmail.com
Image Red Bull North America, Dallas & Far North Texas

Red Bull North America, Dallas & Far North Texas

Student Brand Manager & Logistics Team Member - Captain | 04/2012 - 06/2014

o Developed marketing strategies to generate a loyal brand following o Produced a unique sales competition around Red Bull Cliff Diving o Increased sales by $168K and gained a competition account that the brand desired
Education history
Image STANFORD UNIVERSITY

STANFORD UNIVERSITY

Image UNIVERISTY OF OKLAHOMA

UNIVERISTY OF OKLAHOMA

Bachelor of Business Administration

Image UNIVERSITY OF DALLAS

UNIVERSITY OF DALLAS

Master of Business Administration

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1501 Lincoln Blvd.#1014 Venice, CA. 90291