Kevin Hawthorne: North America Programs & Promotion Advisor in McKinney, TX
Kevin Hawthorne
North America Programs & Promotion Advisor
McKinney | United States
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Work experience
Bombardier Recreational Products (Can-Am)
North America Programs & Promotion Advisor | 08/2020 - Current
o Develop future promotions for all Can-Am products for both dealer and consumers
o Manage marketing department's go-to-market monthly and annual strategic plans
o React to KPIs based on retail and wholesale performance while retaining margin
o Project manager for automation of workflows and predictive modeling of promotions
o Optimize spending by focusing on select markets saving $112M since starting
o Leader of a team of data scientists, analysts, and communications specialists
Am Off
North America Programs & Promotion Advisor, Can | 04/2020 - 08/2020
o Analyzed macro-economics and target markets to further retail
o Created business cases utilizing customer behavior insights aligning to product strategy
o Managed financial analysis of focus units to retain margins after aggressive promotions
o Ownership of $220M budget to increase North America ORV retail by 30% annually
Airbus
Strategy & Company Development Analyst | 02/2017 - 03/2018
o Responsible for consulting senior leadership on highly consequential matters
o Identified, prioritized, and developed strategies to enable the future state of business
o Aligned strategies of the helicopter division with the global strategy of Airbus
o Created and implemented a $45M cash neutral business case and merger
Red Bull North America, Dallas & Far North Texas
On-Premise Manager (Musketeer) | 12/2015 - 02/2017
o Consulted accounts on how to increase their bottom line with Red Bull assets
o Constructed analysis on partnership agreements and monthly performance goals
o Led a team of two brand managers, two major distributors, and trained new employees
o Managed a budget of over $230K to reach a yearly sales goal of $1.4 million
Airbus
V.P.'s Business Development & Strategy M.B.A. Intern | 06/2015 - 12/2015
o Provided monthly international market research and financial analysis
o Assisted in new business capture campaigns for civil and military fleets
o Managed projects for the Department of Defense
o Presented business case studies, partnerships, and execution plans to senior leadership
o Reported directly to the Vice President of Business Development & Strategy and C.E.O.
Hawthorne Land Services, Oklahoma & Texas
Owner & Independent Landman | 06/2014 - 12/2015
75072 • +1 405-464-4054 • kevinhawthorne34@gmail.com
Red Bull North America, Dallas & Far North Texas
Student Brand Manager & Logistics Team Member - Captain | 04/2012 - 06/2014
o Developed marketing strategies to generate a loyal brand following
o Produced a unique sales competition around Red Bull Cliff Diving
o Increased sales by $168K and gained a competition account that the brand desired
Education history
STANFORD UNIVERSITY
UNIVERISTY OF OKLAHOMA
Bachelor of Business Administration
UNIVERSITY OF DALLAS
Master of Business Administration
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