North America Programs & Promotion Advisor

Specialist & Consultant

o Develop future promotions for all Can-Am products for both dealer and consumers
o Manage marketing department's go-to-market monthly and annual strategic plans
o React to KPIs based on retail and wholesale performance while retaining margin
o Project manager for automation of workflows and predictive modeling of promotions
o Optimize spending by focusing on select markets saving $112M since starting
o Leader of a team of data scientists, analysts, and communications specialists

o Analyzed macro-economics and target markets to further retail
o Created business cases utilizing customer behavior insights aligning to product strategy
o Managed financial analysis of focus units to retain margins after aggressive promotions
o Ownership of $220M budget to increase North America ORV retail by 30% annually

North America Programs & Promotion Advisor, Can

o Responsible for consulting senior leadership on highly consequential matters
o Identified, prioritized, and developed strategies to enable the future state of business
o Aligned strategies of the helicopter division with the global strategy of Airbus
o Created and implemented a $45M cash neutral business case and merger

Strategy & Company Development Analyst

o Consulted accounts on how to increase their bottom line with Red Bull assets
o Constructed analysis on partnership agreements and monthly performance goals
o Led a team of two brand managers, two major distributors, and trained new employees
o Managed a budget of over $230K to reach a yearly sales goal of $1.4 million

On-Premise Manager (Musketeer)

o Provided monthly international market research and financial analysis
o Assisted in new business capture campaigns for civil and military fleets
o Managed projects for the Department of Defense
o Presented business case studies, partnerships, and execution plans to senior leadership
o Reported directly to the Vice President of Business Development & Strategy and C.E.O.

V.P.'s Business Development & Strategy M.B.A. Intern

75072 • +1 405-464-4054 • kevinhawthorne34@gmail.com

Owner & Independent Landman

o Developed marketing strategies to generate a loyal brand following
o Produced a unique sales competition around Red Bull Cliff Diving
o Increased sales by $168K and gained a competition account that the brand desired

Student Brand Manager & Logistics Team Member - Captain

Find out detailed information about Kevin Hawthorne, North America Programs & Promotion Advisor in McKinney, TX

Kevin Hawthorne: North America Programs & Promotion Advisor in McKinney, TX

Kevin Hawthorne

STANFORD UNIVERSITY

UNIVERISTY OF OKLAHOMA

UNIVERSITY OF DALLAS