Kevin Hawthorne: North America Programs & Promotion Advisor in McKinney, TX

o Develop future promotions for all Can-Am products for both dealer and consumers o Manage marketing department's go-to-market monthly and annual strategic plans o React to KPIs based on retail and wholesale performance while retaining margin o Project manager for automation of workflows and predictive modeling of promotions o Optimize spending by focusing on select markets saving $112M since starting o Leader of a team of data scientists, analysts, and communications specialists

o Analyzed macro-economics and target markets to further retail o Created business cases utilizing customer behavior insights aligning to product strategy o Managed financial analysis of focus units to retain margins after aggressive promotions o Ownership of $220M budget to increase North America ORV retail by 30% annually

o Responsible for consulting senior leadership on highly consequential matters o Identified, prioritized, and developed strategies to enable the future state of business o Aligned strategies of the helicopter division with the global strategy of Airbus o Created and implemented a $45M cash neutral business case and merger

o Consulted accounts on how to increase their bottom line with Red Bull assets o Constructed analysis on partnership agreements and monthly performance goals o Led a team of two brand managers, two major distributors, and trained new employees o Managed a budget of over $230K to reach a yearly sales goal of $1.4 million

o Provided monthly international market research and financial analysis o Assisted in new business capture campaigns for civil and military fleets o Managed projects for the Department of Defense o Presented business case studies, partnerships, and execution plans to senior leadership o Reported directly to the Vice President of Business Development & Strategy and C.E.O.

75072 • +1 405-464-4054 • kevinhawthorne34@gmail.com

o Developed marketing strategies to generate a loyal brand following o Produced a unique sales competition around Red Bull Cliff Diving o Increased sales by $168K and gained a competition account that the brand desired