Kevin Kastner: Director of Maketing & Sales in San Diego, CA
Kevin Kastner
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Director of Maketing & Sales
San Diego | United States
Skills
No information
Interests
Branding
Motorsports
Event marketing
Miata
Land rover
Sponsorship management
Industries
Creative Agencies
Moto & Powersports
Outdoor
Snow
Work experience
Moss Motors
Director of Maketing & Sales | 07/2019 - Current
Leading the integration of sales, marketing operations and customer experience teams for the Moss Motors family of British and specialty automotive brands. (Moss Motors, Moss Miata, Moss Classic Jaguar). Currently steering a complex overhaul of two key departments while navigating record-setting and historic sales growth.
Some current highlights:
? Leading efforts to drive revenue growth by more than 40% in 2021.
AMSOIL, INC
Racing & Events Marketing Manager | 07/2017 - Current
Currently managing a team of direct reports, a multi-million dollar budget and ROI for all AMSOIL racing and event marketing. Working collaboratively with an integrated marketing team, I drive AMSOIL's consumer product growth through motorsports racing, experiential event marketing, influencer media development, dealer sales programs, customer engagement and promotions.
Key contributions:
? Successfully negotiated several key sponsorship investments to generate 110% improvement in engagement and measurable ROI.
? Reorganized racing and events staff (and budgets) into a focused integrated event marketing team.
? Launched first of its kind promotions and experiential marketing strategies at AMSOIL to drive direct sales through social media, online engagement and on-site event activation.
? Managing all athlete, team and event sponsorship to focus on increasing strategic alignment with corporate sales objectives while leveraging existing sponsorships to develop engaging social media and
Iron Dog, Inc.
Executive Director / Director of Marketing | 06/2010 - 07/2017
Serving as the Executive Director for Iron Dog, I am responsible for leading and managing the organization and its events within 23 communities. I ensure alignment of cross-functional teams with company goals and objectives as well as spearhead vision, strategy, marketing, sales, and execution of all business operations ensuring compliance to all standards and regulations. In line with this, I develop and implement marketing plans, establish marketing and sales objectives, team leadership, brand management, event planning, logistics and sponsorship development.
Some highlights from my time here include:
? Elevated reputation of Iron Dog to record level highs for funding, prizes, and event attendance.
? Increased bottom-line revenue by 2,000% over the course of 4 years
? Expanded social media engagement by more than 300% within first year.
? Generated hundreds of thousands in charity donations.