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Client Engagement Specialist

Specialist & Consultant

A tireless optimist, always looking to a better way. I thrive in high growth, agile environments that are always changing. Passionate about blockchain technology, horticulture, fishing, and wood working.


•	Provide first class client experience, onboarding high value individuals to the exchange with Pro limits
•	Investigate client data and perform comprehensive due diligence on clients
•	Solve account access and email issues via Zendesk, providing ongoing platform support 
•	Create workforce analytics dashboards updated in real-time, communicating work productivity metrics and evaluation criteria for career advancement


•	Partnered with marketing to establish measurement frameworks across digital and email marketing strategies
•	Provided content marketing and web design teams with site engagement trends and behavior reports to guide product strategy and development
•	Implemented self-service dashboards for stakeholders, guiding best practices for reporting on business activities
•	Coordinated analytics tagging process with media and marketing teams, ensuring business KPIs were tracking

Digital Analytics Manager

•	Oversaw measurement and reporting for offline media (TV, Radio, Print, OOH, Cinema) for YouTube investment
•	Developed brand health benchmarks for foundational and moment media campaigns using various statistical methods
•	Presented marketing reports to upper management, outlining market condition and data driven recommendations
•	Analyzed lead conversion rates and time to conversion in CRM to guide in-flight optimizations and project ROI
•	Aligned media KPIs, correlating historical site pages using Google Analytics and Adobe Analytics
•	Standardized media dashboards in Tableau for a portfolio of brands, increasing insight and business intelligence
•	Performed analysis to quantify the impact of media on business goals using correlation and regression
•	Transitioning excel based reporting processes to Alteryx workflows, blending disparate data sources while reducing data preparation time by 50%


Marketing Science Lead

Find out detailed information about Kevin Keller, Client Engagement Specialist in Norwalk, CT

Kevin Keller: Client Engagement Specialist in Norwalk, CT

Kevin Keller