Kevin Murray: Founder/CEO in Portland, OR
Kevin Murray
Founder/CEO
Portland | United States
Skills
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Interests
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Work experience
VELOMACCHI
Founder/CEO | 01/2011 - Current
WWW.VELOMACCHI.COM
Velomacchi is the premium manufacturer for adventure travel gear for mobile professionals. We are a
global lifestyle brand focussed on solving problems for commuters, professional travelers and digital
nomads. We Inspire, Inform and Equip the culture of speed.
SYREN INDUSTRIAL DESIGN AGENCY
President | 01/2003 - 01/2016
WWW.SYRENID.COM
Syren Industrial Design & MFG. Co. is a turn-key technical soft-goods product and branding house.
Specializing in the performance outdoor and tactical rescue markets, Syren offers global consumer and competitive research, planning, strategy, design and production services that are targeted at increasing
client growth and profitability.
Clients:
Levi's, Columbia Sportswear, Black Diamond Equipment, Globe Fire Suits, Undersea Industrial Apparel,
Keen, K2, Ibex, Converse, Camelbak, Nikes, Mustang Survival, Wilderness Systems, Mountainsmith, Extra-
sport, Kensington, Yakima, Bomber Gear, Moonstone, Coleman, Mammut, Simms, Harmony Kayaks, SOG
Tactical, Cannondale, and others
SYREN INDUSTRIAL DESIGN AGENCY
Global Director of Design A.C.E | 03/2009 - 04/2010
WWW.COLUMBIA.COM
Responsible for managing and directing design and product marketing efforts for global business in 7
categories. Managing 10 designers and working with marketing, development and sourcing to turn around
equipment, gloves, headwear and socks businesses in Europe, Asia and the United States.
THE NORTH FACE / V.F. CORP
Global Product Director | 01/2001 - 12/2003
Volpago, Italy
Responsible for stabilizing and growing the European product line, including market analysis, global
product strategy, product line profitability (efficiency), marketing collateral, sales support and POP.
Product Categories included: outerwear, Tekware, footwear backpacks, sleeping bags and tents.
THE NORTH FACE
Design Director | 01/1998 - 01/2001
Responsible for managing the creative process for the RD&D team. Managed the activities of 4 designers
and 6 developers to better coordinate trims, color and merchandising efforts between all 5 collections.
• Coordinated and communicated activity between designers, marketing, sales and management to streamline product development process and create a clear, concise brand message to consumer.
• Researched and interpreted trends, developed color forecasting and palettes for technical categories
utilizing color trending services.
• Managed projects with key vendors and suppliers to develop new technology, materials and trims for
advanced products categories.
• Worked at General Motors design studio to build welded waterproof bags, packs and interior accesso-
ries for the Chevrolet Avalanche.
• Worked with Italian eyewear manufacturer Marcolin SPA. to interpret The North Face brand quality into
sunglasses and accessories lines.