Bike

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Snow

Swim

Tech

Triathlon

Wake

Founder / Chief Product Officer (CPO)

Executive

I am an accomplished executive leader with over two decades of hands-on experience in global product management,
design, and development across diverse industries, including outdoor, fire/rescue, and maritime apparel and equipment.

My proven track record includes driving operational excellence, achieving substantial market growth, ensuring product
compliance, and fostering sustainability initiatives. I excel in managing global teams, streamlining go-to-market
processes, forging cross-border manufacturing collaborations, and championing eco-conscious production.

With a background in emergency services, I am accustomed to high-pressure environments and bring a positive attitude,
flexible personality, and a focus on teamwork to every challenge. My career is defined by a commitment to innovation,
intellectual property creation, and a relentless pursuit of excellence.

I possess a comprehensive skill set that spans strategic product lifecycle management, market insight and strategy,
global supply chain and vendor relations, as well as a deep understanding of operational compliance, ergonomics, and
rigorous testing.

Syren Industrial Design Consultancy bridges the softgoods gap for hardgoods-centric companies, offering end-to-end solutions from design to seamless manufacturing across Asia's production hubs, including Vietnam, Indonesia, Taiwan, the Philippines, and China. Leading high-performance technical soft-goods and apparel design for outdoor and tactical
rescue sectors, I've merged global consumer strategies with product innovation, fortifying profitability for 30+ iconic brands.
Key Responsibilities & Achievements:
•   Technical Proficiency: Orchestrated full product lifecycle, showcasing deep material expertise.
•   Strategic Partnerships: Fostered collaborations, maintaining brand authenticity across 30+ renowned brands.
•   Market Intelligence: Utilized insights to implement product assortment strategies, aiding partner brands in their
market dominance.
•   Broad Product Portfolio: Oversaw ideation and creation of diverse products, underlining my multi-faceted
approach to design and production.
•   Notable Clients and Extended Projects:
UBCO
NIKE/ZIBA
CONVERSE
VELOMACCHI
LEVI’S
USIA
MUSTANG SURVIVAL
KURGO
GLOBE FIRESUITS
KINCO GLOVES
The North Face
Black Diamond
SOG
EXTRASPORT
JOHNSON OUTDOORS
CANONDALE
MOONSTONE
PACIFIC TRAIL
EAGLE CREEK
HUK LAB
HARMONY
BODEN
BOMBER GEAR
BODY GLOVE
MOUNTAINSMITH
CAMELBAK
COLUMBIA
SIMMS
CONFLUENCE
WENGER SWISS ARMY
BLACK DIAMOND
NIKE
MAMMUT
COLEMAN
KEEN
WILDERNESS SYSTEMS
ALLSOP
IBEX
YAKIMA
KENSINGTON
K2


Key Responsibilities & Achievements:
• Collaborated with UBCO's in-house teams as a design and development consultant, contributing to the launch of innovative all-wheel-drive electric utility motorcycles, emphasizing user-centric design principles.
• Crafted targeted marketing strategies for heightened brand visibility in the utility-based mobility sector, enhancing the product ecosystem and fortifying UBCO's electric vehicle range.


Design and Development Consultant

Key Responsibilities & Achievements:
• Led design and development for Levi Strauss & Co.'s lifestyle and commuter accessories lines,
established manufacturing operations in Vietnam, optimized the supply chain, ensured quality, and delivered the project within budget, strengthening the brand's presence in the lifestyle and commuter
accessories market segment.

Product Design and Manufacturing Consultant

Key Responsibilities & Achievements:
• Pioneered a patented uniform concept enhancing firefighter performance and safety through user-centered design, material advancements, and wearable technology integration.
• Secured a groundbreaking patent and successfully introduced the innovation to the market, reinforcing Globe Firesuits' leadership in firefighter safety.

Product Design and Development Consultant

Key Responsibilities & Achievements:
• Led design and development for Levi Str!
• Spearheaded rebranding for a military-centric contractor, focusing on recreational markets.!
• Orchestrated holistic brand revitalization, including web, social media, and trade show representation.!
• Refined market entry for outdoor and recreation sectors, optimizing product outreach.!
• Led innovative base layer system design for Dev-Gru deep water warfare operations, elevating USIA's
positioning in military and recreational arenas.!


Product and Branding Specialist

Columbia Sportswear is a global leader in outdoor apparel, footwear, accessories, and equipment known for innovative
designs and quality commitment.
Key Responsibilities & Achievements:
•   Team Development & Leadership: Managed 9 designers and 8 developers across 7 categories, introducing
"Strategic Design Thinking" for efficiency and creativity.
•   Revenue Growth: Led design initiatives resulting in a 30% YOY revenue increase.
•   Market Insights: Conducted market research, reducing SKU counts by 40% while maintaining revenue.
•   Sustainability: Pioneered eco-friendly materials, strengthening Columbia's sustainability commitment.
•   Stakeholder Collaboration: Nurtured relationships for timely product launches and brand consistency.

Global Design Director ACE

The North Face is a premier outdoor equipment brand known globally for high-performance apparel, footwear, and gear.
Key Responsibilities & Achievements:
•   Global Product Management: Oversaw product lifecycles, budget, and strategic blueprints.
•   Regulatory Compliance: Ensured EU standards and safety adherence.
•   Product Strategy: Directed product development and boosted sales in European markets.
•   Global Collaboration: Fostered teamwork across cultures and geographies.
•   Market Growth: Uplifted revenue and market share via global strategies.
•   Operational Efficiency: Reduced styles by 25% without compromising quality.

European Product Director

Key Responsibilities & Achievements:
•   Innovation & Coordination: Orchestrated designers and developers.!
•   Cross-functional communication: Refined workflow and brand messaging.!
•   Trend Analysis: Generated tailored color palettes for technical products.!
•   Materials Collaboration: Pioneered technologies and trims with vendors.!
•   General Motors Partnership: Designed Chevrolet Avalanche accessories.!
•   Marcolin SPA Collaboration: Created sunglasses and accessories.!


Design Director

Key Responsibilities & Achievements:
•   Daypack Revolution: Innovated daypacks, leading to a 200% sales surge.!
•   Technical Breakthrough: Designed the X-Frame suspension system.!
•   Sustainable Innovation: Introduced eco-conscious materials.!
•   Proactive Environmental Leadership: Reduced environmental footprint.!
•   Innovation in Design & Development: Maintained quality and functionality.!
•   Market Analysis & Research: Identified product enhancement opportunities.!
•   Prototyping & Field Testing: Ensured robustness and functionality.!
•   Cross-Border Manufacturing Collaboration: Focused on quality and delivery.!

Senior Equipment Designer

San Juan Island Group
Key Responsibilities & Achievements:
• Leadership & Resilience: Led teams of up to 10 individuals on intensive 28-day wilderness expeditions, highlighting
leadership capabilities, adaptability, and crisis management.!
• Skill Diversification: Expertly conducted climbing, rafting, and sailing programs, demonstrating versatility and a hands-on approach to instruction.!
• Mentorship & Development: Played a pivotal role in transforming the lives of youth at risk, emphasizing teamwork,
discipline, and personal growth through challenging outdoor activities.!

Outward Bound Instructor for Youth at Risk

Key Responsibilities & Achievements:
• Safety & Precision: Specialized in fire suppression, emergency medical response, and search and rescue services,
demonstrating proficiency in high-pressure situations demanding accuracy and safety.!
• Operational Leadership & Teamwork: Collaborated closely with emergency teams to manage diverse emergency
scenes, from chemical spill mitigations to life-saving rescues.!
• Community Collaboration: Partnered with the community to enforce safety codes, conduct educational sessions,
and train on fire safety measures.!
• Effective Communication: Demonstrated strong communication skills, efficiently relaying vital observations and requirements through radio to ensure swift and precise responses during emergencies.!
• Maintenance & Care: Diligently ensured the upkeep of the fire station, equipment, and vehicles, emphasizing
operational readiness and safety.!

Firefighter

Find out detailed information about Kevin Murray, Founder / Chief Product Officer (CPO) in Bellingham, WA

Kevin Murray: Founder / Chief Product Officer (CPO) in Bellingham, WA

Kevin Murray

Western Washington University