Kevin Murray: Founder / Chief Product Officer (CPO) in Bellingham, WA

Syren Industrial Design Consultancy bridges the softgoods gap for hardgoods-centric companies, offering end-to-end solutions from design to seamless manufacturing across Asia's production hubs, including Vietnam, Indonesia, Taiwan, the Philippines, and China. Leading high-performance technical soft-goods and apparel design for outdoor and tactical rescue sectors, I've merged global consumer strategies with product innovation, fortifying profitability for 30+ iconic brands. Key Responsibilities & Achievements: • Technical Proficiency: Orchestrated full product lifecycle, showcasing deep material expertise. • Strategic Partnerships: Fostered collaborations, maintaining brand authenticity across 30+ renowned brands. • Market Intelligence: Utilized insights to implement product assortment strategies, aiding partner brands in their market dominance. • Broad Product Portfolio: Oversaw ideation and creation of diverse products, underlining my multi-faceted approach to design and production. • Notable Clients and Extended Projects: UBCO NIKE/ZIBA CONVERSE VELOMACCHI LEVI’S USIA MUSTANG SURVIVAL KURGO GLOBE FIRESUITS KINCO GLOVES The North Face Black Diamond SOG EXTRASPORT JOHNSON OUTDOORS CANONDALE MOONSTONE PACIFIC TRAIL EAGLE CREEK HUK LAB HARMONY BODEN BOMBER GEAR BODY GLOVE MOUNTAINSMITH CAMELBAK COLUMBIA SIMMS CONFLUENCE WENGER SWISS ARMY BLACK DIAMOND NIKE MAMMUT COLEMAN KEEN WILDERNESS SYSTEMS ALLSOP IBEX YAKIMA KENSINGTON K2

Key Responsibilities & Achievements: • Collaborated with UBCO's in-house teams as a design and development consultant, contributing to the launch of innovative all-wheel-drive electric utility motorcycles, emphasizing user-centric design principles. • Crafted targeted marketing strategies for heightened brand visibility in the utility-based mobility sector, enhancing the product ecosystem and fortifying UBCO's electric vehicle range.

Key Responsibilities & Achievements: • Pioneered a patented uniform concept enhancing firefighter performance and safety through user-centered design, material advancements, and wearable technology integration. • Secured a groundbreaking patent and successfully introduced the innovation to the market, reinforcing Globe Firesuits' leadership in firefighter safety.

Key Responsibilities & Achievements: • Led design and development for Levi Str! • Spearheaded rebranding for a military-centric contractor, focusing on recreational markets.! • Orchestrated holistic brand revitalization, including web, social media, and trade show representation.! • Refined market entry for outdoor and recreation sectors, optimizing product outreach.! • Led innovative base layer system design for Dev-Gru deep water warfare operations, elevating USIA's positioning in military and recreational arenas.!

Key Responsibilities & Achievements: • Safety & Precision: Specialized in fire suppression, emergency medical response, and search and rescue services, demonstrating proficiency in high-pressure situations demanding accuracy and safety.! • Operational Leadership & Teamwork: Collaborated closely with emergency teams to manage diverse emergency scenes, from chemical spill mitigations to life-saving rescues.! • Community Collaboration: Partnered with the community to enforce safety codes, conduct educational sessions, and train on fire safety measures.! • Effective Communication: Demonstrated strong communication skills, efficiently relaying vital observations and requirements through radio to ensure swift and precise responses during emergencies.! • Maintenance & Care: Diligently ensured the upkeep of the fire station, equipment, and vehicles, emphasizing operational readiness and safety.!