Bike

Moto & Powersports

Outdoor

Triathlon

Health & Fitness

NTX & Austin Market Manager

Top Management

Part time endurance athlete: OCR, Trail Races, Marathons, Ultra Marathons, hopefully an Ironman in the near future.

*	Responsible for volume, new ACS, and new PODs in company portfolio, of both On and Off Premise market in the DFW metroplex, Waco, and Austin. While managing 150+ priority accounts.
*	Established and maintained relationships with wholesaler teams (sales directors, sales managers, sales leads, merchandisers)
*	Oversaw and mentored RNDC sales leads in DFW Metroplex to ensure target volume and POD goals were hit for both distributor and supplier.
*	Held staff trainings and developed staff incentives at top on-premise and off-premise accounts to maximize staff knowledge on Disaronno portfolio.
*	Utilized sales tools, such as VIP-Karma, VIP iDig, yDrinks, and Power-BI, to structure action plans to meet KPIs.
*	Supported RNDC sales reps to ensure the success of sold in product through trade solutions, samplings, POC placement, and on-premise promotions.
*	Developed quarterly local incentives for RNDC On/Off Premise Regional Managers.

*	Responsible for volume, new ACS, and new PODs of DFW for On-Premise Market in the company portfolio. (Jagermeister, Teremana)
*	Over 6 month duration (Aug-Jan), responsible for 54.29% increase in cases sold compared to last period ('22 vs '21) for all Teremana SKUs (1,749.5 cases vs. 1,134.0 cases).

NTX On-Premise Manager

*	Established and maintained relationships with wholesaler teams (sales managers, representatives, merchandisers)
*	Oversaw and mentored sales reps in north Dallas Metroplex to ensure target volume and POD goals were hit in chain and independent Off/On-Premise Market
*	Maximized product knowledge within the High-End portfolio to strategically sell in products into accounts
*	Utilized sales tools, such as VIP-Karma and Power-BI, to structure plans for implementation and meet KPIs
*	Supported sales reps to ensure the success of sold in product through trade solutions, off-premise samplings, staff education, POC placement, and on-premise promotions.

High End Business Development Representative

*	Established and maintained relationships with wholesaler teams (sales managers, representatives, merchandisers)
*	Oversaw and mentored sales reps in city of Fort Worth to ensure target volume and product placements were hit
*	Exceeded monthly KPIs through account visits, product placements, and consumer engagement events/promotions
*	Provided solutions to on-premise accounts (i.e. restaurants and bars) to increase volume of beer sales
*	Managed a $35,000 yearly budget through deliberate monthly budgeting for essential support for on-premise accounts

Market Development Manager

*	Achieved 12.8% growth in sales over 325 accounts valued at $1 million
*	Enhanced brand image of products in accounts through strategic placement of POS (racks, shelves, displays, etc.)
*	Developed and delivered presentations/trainings of specific brands carried by E&J Gallo Winery
*	Established trust and maintained business relationships with managers/owners within book of business
*	Surpassed quarterly focus brand goals and monthly accounts sold goal set
*	Developed wine menus, shelf talkers, and banners for off and on-premise accounts with Brand Muscle

Inside Sales Consultant

*	Augmented and promoted the Bud Light Brand throughout Southwest Florida region
*	Coordinated with multiple accounts to ensure inventory and sales are fulfilled prior to distribution
*	Developed weekly distribution plans to mirror the market's most effective times to promote
*	Achieved 100% required inventory goal of $17,000 quarterly budget
*	Exploited social media to increase marketing and attendance to events
*	Accomplished target number of samples by 100% of the quota within given time period

Bud Light Brand Ambassador

*	Identified target clients and closed bulk deals of product to local social organizations and off-premise accounts
*	Conducted sponsorships for local events (Southwest Florida demographic)
*	Managed Demonstrations & Tastings at wine & spirits retail outlets
*	Exceeded monthly quota of product inventory by 15% and surpassed sales quota for 7 continuous months

Regional Marketing Manager

Find out detailed information about Kevin Velandia, NTX & Austin Market Manager in Dallas, TX

Kevin Velandia: NTX & Austin Market Manager in Dallas, TX

Kevin Velandia

Lutgert College of Business