Kewal Shah: in Brampton, ON

Assisted channel specialist teams in setting up email marketing templates and automation strategy; customizing initiatives aligned to local market dynamics ? Maintained updated knowledge of digital analytics, latest innovations, and technologies for implementing the same in various marketing activities ? Evaluated campaign level KPIs across platforms and channels for implementing effective remedial measures based on identified deviations across platforms like GIMP, Inkscape, Adobe Hootsuite ? Developed effective online campaigns for effectively marketing organizational products and services on social media platforms ? Set up social media accounts, social media calendar; defined brand guidelines, creatives and company logo to be posted on the platforms ? Interacted with existing clients and prospects for collating and evaluating requirements and rendering customized solutions Significant Achievements: ? Significant contributor in enabling the organization to reach 100 followers on Instagram and Facebook ? Played a major role in increasing per post engagement month by month and the organizational SEO ranking using off-page and on-page SEO

? Coordinated Social Media & Digital Marketing Activities for select products ? Designed & placed ads on various social media platforms. ? Evaluated the performance of ads & review KPI's using different analytic tools ? Ensured brand success through social media marketing & organic content creation Significant Achievements:

? Led cross-channel marketing strategy using Facebook, Instagram and Google ads; which led to an increase in average conversion rate ALEMBIC PHARMACEUTICALS, Mumbai, India May 2016 - Sep 2016 Territory Sales & Market Research Trainee ? Accomplished day to day target of interacting with 10 doctors and generating awareness on organizational products and services ? Filled up survey forms from pharmacies and doctors to ascertain effectiveness of organizational sales strategies in the target market segment ? Highlighted research findings to the concerned stakeholders during cycle meetings for implementing effective remedial measures based on identified deviations Significant Achievements: ? Enhanced sale of organizational products like Richar CR and Clostop SR by interacting with doctors and practitioners and also by conducting extensive market research with the KOLs ? Successfully secured business from new / unlisted doctors and also from doctors churned out from competition despite short tenure with the organization