Designer

Creative & Design

- Conceptualize and design apparel collections for Umbro to unite the brand's identity/heritage with today’s streetwear culture. 

- Develop collection strategy and overall story, design look and feel, develop new fabrics and present collection to sales and merchandising leadership. 

- Identify brand collaborations with target-right, culturally-relevant partners to help Umbro reach the next generation of customers. 

- Led creative development/design from concept through execution for NBA, NHL and MLS collections, while supporting branding guidelines and aesthetic.

- Produced top-selling headwear for NBA and MLS from Fall 2017 to Fall 2018.

- Reintroduced and repurposed original Mitchell & Ness designs adapted for a younger generation. Collection blended the nostalgia of classic designs with recent fashion trends to appeal to both longstanding and new customers. 

- Developed concepts and designs for 2019 Checkerboard Collection, which was sold to the top 20 Mitchell & Ness accounts across the US.

- Developed accessories and apparel based on trending sneakers that resulted in 8 new collections, translating to $7.5 million in sales. Collections were sold in Urban Outfitters, American Apparel, TD Garden, and more. 

- Additionally, created exclusive products and capsule collections for Urban Outfitters, Barstool Sports, Madison Square Garden, NBC Universal, Lids, Locker Room, DTLR, Jamaica Hatland, Sports World, TD Garden, Jallow, American Eagle, Footlocker, Champs, and Foot-Action.

- Designed licensed NBA, NHL, NFL and MLS headwear and accessories for Mitchell & Ness (owned by Adidas).

- Responsible for design research, creative concepting and delivery/execution of seasonal collections under tight deadlines. 

- Created nationwide creative collaborations with brands such as KITH, Burn & Rubber, Sneaker Politics, Sneaker Villa, Barney's and Don C. 

- Reinvented vintage NBA, NHL and NFL logos for use in exclusive collections.

- Photographed all headwear for website and email blasts.

- Streamlined and improved production efficiency by introducing new tools that processes. 

Associate Designer

Find out detailed information about khi Johnson, Designer in New york , NY

khi Johnson: Designer in New york , NY

khi Johnson

School of Visual Arts