Kian Mousaii: in Irvine, CA

• Managed marketing department with accountability for marketing operations including; strategy, client acquisition, research, campaigns, brand management, analytics, social media platform management and project management. • Collaborated and reported to Operations Manager and CEO in addition to working closely with Administrative, Accounting, IT, and Aquatics departments. • Coordinated and verified the completion of marketing initiatives for new locations including; local flier distributions, press releases, digital and print ads, direct mail campaigns, email campaigns, community outreach and partnerships. • Suggested and successfully integrated paid social media marketing and increased acquisitions up to 30% in 60 days for California, Texas and Colorado markets while maintaining a high return on investment. • Utilized Facebook Power Editor to maximize content engagement, increase sign-ups and strengthen brand identity. • Analyzed and optimized digital and social media ad performances and managed monthly budget of up to $25,000. • Oversee and provide direction for social media page posts made by team to ensure accuracy and effectiveness. • Consulted with up to 10 managers to provide direction and feedback on local marketing initiatives. • Improved marketing protocols, created new content marketing strategies and coordinated seasonal promotions. • Managed website content for eight websites and monitored traffic and acquisition reports via Google Analytics. • Created and assessed daily performance reports with Excel for 18 locations. Reported activity to top management. • Hired and trained Marketing Assistant to assist with research, partnerships, social media and community outreach.

• Compiled demographic data via Claritas SiteReports to support expansion opportunities into new territories. • Submitted request for proposals (RFP) to HOA’s and various organizations to offer aquatics services. • Created relevant long form blog posts via Wordpress SEO by Yoast with friendly keywords, phrases and imagery. • Worked with external marketing partners and vendors to execute marketing contracts and reach key insight. • Utilized Hootsuite to manage and develop 12 social media pages and increased follower base and fan engagement. • Coordinated and planned events and grand openings for locations throughout California.

• Lead administrative operations and trainings at corporate location. • Addressed escalated customer concerns and supported customer accounts. • Coached staff on conversational sales techniques and identified and mentored future leaders.