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E-COMMERCE SPECIALIST

Marketing & Sales

Creative, passionate e-commerce professional experienced in web operations, digital merchandising, and content. Additional in-depth knowledge includes email marketing, SEO, customer service, order fulfillment, and inventory management
through 4 years of fashion industry experience.

• Oversee daily e-commerce website operations, including homepage, navigation, tech stack, products, and collections.
• Collaborate with Buying and Creative teams to strategize weekly product releases and digital marketing initiatives.
• Generate and present weekly and monthly e-commerce KPI reports to executive management, optimizing online experience and
channels based on data insights.
• Manage and style weekly e-commerce photoshoots with the Studio team for both multi-brand and in-brand releases.
• Conduct QA testing to ensure website functionality and research new features for optimizing online experience and conversions.
• Coordinate with Customer Service to streamline fulfillment processes and analyze customer behavior to develop retention
strategies.
• Partner with designers and developers to continuously enhance UI/UX and overall website performance.

E-commerce Manager

• Assisted Web Operations Manager with back-end operations and new tool/development implementations.
• Led digital merchandising strategies, overseeing online inventory, product creation, and creative direction for product
photography.
• Managed Nosto personalization tool to enhance KPIs such as checkout conversion and AOV, increasing revenue by 10%
through A/B testing and segmenting experiences.
• Strategized new season product launches and online markdown promotions with the Digital Marketing/E-commerce Team.
• Resolved onsite discrepancies as requested by the Customer Service team.

E-commerce Specialist

• Managed full product lifecycle each season, including creative direction for e-commerce product images, product descriptions,
product launches, digital merchandising, SEO, and inventory allocations for US and EU websites.
• Created email marketing campaigns and month-end reports in collaboration with the E-commerce Manager, analyzing product
sell-through, traffic sources, cart conversion, average order value, and revenue to strategize future campaigns and launches.
• Assisted the E-commerce Manager and Brand team with strategizing Instagram communication through the brand social
calendar.
• Managed CSV product uploads to the Farfetch portal to coordinate seasonal product sample shoots.
• Supported the E-commerce Manager with markdown strategies and prepared backend site-wide promotions.
• Handled all daily US and EU website orders to ensure timely fulfillment, created sales orders for Farfetch, and provided customer
service through Zendesk.

E-commerce Associate

• Collaborated with the Miami corporate office and Farfetch partners to fulfill an average of 50 shipments per week, including
online customer orders, returns, and stylist consignments.
• Enhanced shipping speed from 83% to 98% within 30 days by streamlining workflow and prioritizing web orders using Farfetch’s
order fulfillment platform.
• Achieved 96% physical inventory accuracy through weekly cycle counts and consistent store organization.
• Received and processed incoming inventory to allocate new items for online sales and in-store placement.
• Promptly addressed online customer inquiries and assisted customers with purchasing decisions, ensuring a high level of
customer satisfaction.

Web Coordinator

Find out detailed information about Kien Do, E-COMMERCE SPECIALIST in Anaheim, CA

Kien Do: E-COMMERCE SPECIALIST in Anaheim, CA

Kien Do