Kien Do: E-COMMERCE SPECIALIST in Anaheim, CA

• Oversee daily e-commerce website operations, including homepage, navigation, tech stack, products, and collections. • Collaborate with Buying and Creative teams to strategize weekly product releases and digital marketing initiatives. • Generate and present weekly and monthly e-commerce KPI reports to executive management, optimizing online experience and channels based on data insights. • Manage and style weekly e-commerce photoshoots with the Studio team for both multi-brand and in-brand releases. • Conduct QA testing to ensure website functionality and research new features for optimizing online experience and conversions. • Coordinate with Customer Service to streamline fulfillment processes and analyze customer behavior to develop retention strategies. • Partner with designers and developers to continuously enhance UI/UX and overall website performance.

• Managed full product lifecycle each season, including creative direction for e-commerce product images, product descriptions, product launches, digital merchandising, SEO, and inventory allocations for US and EU websites. • Created email marketing campaigns and month-end reports in collaboration with the E-commerce Manager, analyzing product sell-through, traffic sources, cart conversion, average order value, and revenue to strategize future campaigns and launches. • Assisted the E-commerce Manager and Brand team with strategizing Instagram communication through the brand social calendar. • Managed CSV product uploads to the Farfetch portal to coordinate seasonal product sample shoots. • Supported the E-commerce Manager with markdown strategies and prepared backend site-wide promotions. • Handled all daily US and EU website orders to ensure timely fulfillment, created sales orders for Farfetch, and provided customer service through Zendesk.

• Collaborated with the Miami corporate office and Farfetch partners to fulfill an average of 50 shipments per week, including online customer orders, returns, and stylist consignments. • Enhanced shipping speed from 83% to 98% within 30 days by streamlining workflow and prioritizing web orders using Farfetch’s order fulfillment platform. • Achieved 96% physical inventory accuracy through weekly cycle counts and consistent store organization. • Received and processed incoming inventory to allocate new items for online sales and in-store placement. • Promptly addressed online customer inquiries and assisted customers with purchasing decisions, ensuring a high level of customer satisfaction.