Kiley Sullivan: Marketing Coordinator in Placentia, CA

- Establish and execute the marketing plan and calendar for the season - Manage all social media platforms including Instagram, Twitter, Facebook and LinkedIn - Assist with the creative process for theme nights & social branding to increase YOY individual ticket revenue - Work with outside promotional companies to plan giveaways, promotional items and specialty jerseys - Manage the budget for all marketing and promotional needs - Communicate with third party vendors for billboard, radio, ticketing and paid digital campaign opportunities - Manage and update the Reign website daily and track analytics - Created a new landing page for all ticket sales, which improved views by 35% and increased ROI to 10.6 - Designed and implemented an Ontario Reign app and drew over 10,000 downloads in 6 months - Established the 2020 AHL All Star Classic pre-sale and on-sale marketing plan

- Simultaneously worked with Archtics, Outbox, and Veritix ticketing systems - Integral in the implementation of the Kore CRM system (Dynamics365) for the AEG organization - Managed and processed all orders submitted by sales and service representatives - Conducted daily reports including sales, financials, and CRM database information - Worked in the Box Office on game days to troubleshoot ticket and customer service issues - Created ticketing events, offers, pride codes and ticket packages within Archtics and Veritix - Implemented the “All-In” Season Ticket Member program as well as Flash Seats for season tickets

-Conducted and composed phone calls, emails, money deposits, online and in-person ticket orders -Collaborated with the media, marketing, coaching and event/ticket staffs during games and events to ensure successful execution. -Assisted with group events, ticket promotions, social media content and fundraising events, helping the athletic program increase the overall attendance rate -Provided insight for all social media platforms and volunteered at community events for the department -Prepared for game day by managing the ticket staff, printing game day tickets, and collecting pass lists -Oversaw the distribution of will call and pass lists, as well as promotional activities -Used Neulion ticket system, and Cashnet finance system to streamline all finances for the department

-Delivered friendly and efficient service to ensure a pleasant dining experience for all guests -Suggested menu items and prepared dinner meals according to corporate specifications -Fostered repeat business and created a strong clientele for the restaurant -Trained new servers on menu knowledge and steps of quality service -Advanced in the company starting out as a hostess, then promoted server

-Assisted the marketing team with all game related activities -Distributed game needed materials including scripts, stats and programs to staff, media and fans -Ensured game day script was followed by P.A. Announcer, cheerleaders and fellow staff members -Gathered participants for promotional games and handed out promotional items -Assisted with social media and community outreach programs for Fullerton Athletics