Director of eCommerce | Retail Sales

Marketing & Sales

eCommerce sales and marketing professional with extensive history in driving top-line sales while increasing profitability and reducing
costs. Fluent in omni-channel growth tactics between online marketplaces and brick and mortar stores. Extremely knowledgeable in
scaling on Amazon Vendor, Amazon Seller, Walmart, IHerb.com and Shopify DTC. Specialized in growing businesses from the start-up
phase to being a nationally recognized brand.

Remote

Owned P&L for a seven-figure C&PG eCommerce division, responsible for driving sales while increasing profitability and decreasing
costs. Developed channel strategy for SKU rationalization and channel marketplace diversification. Fully managed customer
experience (CX) and customer acquisition funnel with expert accountability in driving brand loyalty.

•	Strong sales professional with expert knowledge in scaling Amazon Vendor Central and Seller Central. Lead company growth
through eCommerce initiatives turning a start-up into a nationally recognized brand.
•	Implemented nationwide eCommerce cost increase strategy and migration of Amazon Vendor and Seller Central resulting in increased profitability.
•	Developed product assortment strategies using data analytics and marketplace research to inform of products, sizes, and price points to take to market.
•	Built product detail pages using Helium10 insights to increase SEO traffic using highly targeted long tail keywords resulting in increased traffic and conversions resulting in improved PPC KPI metrics.
•   Created workflows to enable timely handling of chargebacks, shortage claims and payments for overages resulting in
$100,000+ reclaimed in less than 6 months.
•   Served as eCommerce and customer intelligence expert for the entire organization with influencing skills leveraged by data.
•   Committed to hiring and advocating for Diversity & Inclusion in the workforce.

Remote

Managed third-party growth marketing agencies with six-figure monthly budgets. Developed cost savings strategies to optimize
agency spend while reducing duplicative efforts.

•   Guided marketing strategy to oversee paid-media and organic social budgets including Amazon Search and Display,
Walmart.com, Google, Facebook, Pinterest, Instagram, Instacart and Influencer Marketing to drive brand awareness.
•   Built systems and worked cross-functionally in conjunction with operations, supply chain and marketing to ensure accurate
forecasting, consistent in-stock levels, and order fulfillment during promotional periods/ increased media activity resulting to rapid changes in demand.

Senior eCommerce Manager | Retail Sales

Fully managed day-to-day eCommerce accounts resulting in sales revenue consistently exceeding budgets with the average growth of
101% YoY.

•   Launched first-to-market organic C&PG food products that lead categories, expanding the digital landscape. Launched
Hazelnut Spread which ranked in the Top 100 products in Grocery on Amazon, along with much of the assortment holding
the Amazon's Choice Badge.
•   Identified gaps in online marketplaces and advocated for eCommerce when online sales were still in its infancy of growth.
Due to these efforts, eCommerce is now leading company objectives.
•   Implemented SEO tactics to optimize product detail pages and improve relevancy and searchability. Enhanced brand content
for ecommerce retail partners regularly while providing day-to-day management of sites user experience (UX).
•   Spear-headed projects to minimize distressed inventory through sampling campaigns, increasing value from the liquidation
of nonsalable items. Sampled excess inventory through subscription box programs turning a sunk cost into a highly targeted
and effective marketing activity.
•   Utilized negotiation tactics leading to $180k in cost savings on advertising, reallocating funds which improved our ROAS by
590%.
•   Lead customer service division to provide day-to-day support and solutions to customer complaints and question resulting in positive brand loyalty and trust.
•   Attended Internet Retail Conference (IRCE) in Chicago and Natural Products Expo East and West.

eCommerce Manager | Retail Sales

Find out detailed information about Kim Nguyen, Director of eCommerce | Retail Sales 

Kim Nguyen: Director of eCommerce | Retail Sales

Kim Nguyen

Florida Gulf Coast University

Florida Gulf Coast University

Path to Purchase Institute