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Sr. Manager, Integrated Marketing

Marketing & Sales

Passionate innovator and brand storyteller that drives collaboration among internal and external teams to build brand love through strategic marketing.

Lead development of breakthrough creative, fully integrated marketing plans, branded partnerships, social/digital marketing and strategic frameworks for brands ranging from $10MM to $1B in net sales. Managed team of four marketing professionals.  

Stewarded agency relationships and creative development for $1MM campaigns, ensuring distinctive brand storytelling and leveraging consumer testing to optimize.  Notable campaign success: 
- Oikos "Strong" Super Bowl campaign drove awareness with over 3B earned and paid impressions.
- Horizon Organic “One Horizon” campaign drove HHP with point of differentiation leveraging pledge to go Carbon Neutral and then some by 2025.  
- SToK Cold Brew Coffee “Stoke Yourself” campaign exceeded expected KPIs by nearly 30%.    

Drove company-wide initiative to establish process and simplify creative brief development and implemented campaign extension brief encouraging integration across full ecosystem, reducing creative reviews needed by 40%.    

Led annual integrated marketing plan development while stewarding internal and external cross-functional collaboration.  Notable marketing plan success: 
- Horizon Organic’s yogurt and baby category line extension plan resulted in $12MM net dollar sales. 
- Horizon Organic’s back-to-school drive period plan resulted in year over year sales lift of 25%. 
- SToK Cold Brew Coffee’s beverage category launch plan resulted in awareness and purchase consideration increase of nearly 10%.  

Managed branded partnerships with licensed movies, celebrities, athletes, influencer, charitable organizations, and events.
- Deion Sanders and Oikos partnership landed feature on Good Morning America.
- The Peanuts Movie and Horizon Organic partnership recruited 33K to CRM database.   

Created and executed digital marketing including emails, websites, and social media campaigns amplified with paid media support.
- Oikos “Strong” Super Bowl campaign custom social content resulted in year over year impressions lift of 67%.   

Built brand foundations ensuring distinctive visual and verbal brand identity across all ecosystems for new and well-established brands.   
- Earned 2019 Danone Manifesto Brand of the Year for work done developing Horizon Organic’s sustainability messaging strategy to transform how consumers think about food.

Co-built “Leading & Inspiring Female Talent”, a critical employee resource group establishing positive corporate culture across Danone North America by encouraging growth of women leaders.


Developed strategic marketing to increase conference attendance and membership for National Hearing Conservation Association while providing exceptional member services and board member support. 

Implemented marketing strategy increasing membership by 18% and conference registration by 10%.  

Planned annual conference with 300+ attendees, 50+ volunteers, 20+ presenters, and venue staff.  


Account Executive

Grew association membership of 65MM through event management, grass-roots marketing efforts, and elevated member benefits. Managed team of 100 volunteer.

Led over 200 local events plus supported national and international event, notable events included: 
- 2013 Solheim Cup, attended by over 120MM spectators.
- 2011 U.S. Women’s Open, attended by nearly 25MM spectators. 

Grew association membership by 3% when other state association memberships were decreasing by 2%.
- Developed state-wide educational series, making game more accessible to women of all levels.
- Co-founded LPGA-Girls Golf Club of Aurora, growing game through youth involvement.  

Made association owned channels a go-to resource for relevant golf information.  
- Achieved average open-rate of 90% with association e-Newsletters.


Marketing, Membership, and Tournament, Director

Find out detailed information about Kimberly Schwartz, Sr. Manager, Integrated Marketing in Firestone, CO

Kimberly Schwartz: Sr. Manager, Integrated Marketing in Firestone, CO

Kimberly Schwartz

University of Wyoming