Kirsten Cave: Digital Project Manager in Vancouver, BC

• Define project budgets, scope of work and resourcing across all new digital projects; forecast revenue and present metrics to business stakeholders • Create detailed work plans to identify and sequence the activities needed to successfully complete projects on time and under budget • Lead an international team of 10-15 resources, including developers, UX designers, SEO specialists, project managers, and art directors • Coordinate projects using management tools including JIRA, SmartSheet, Confluence and Trello • Clients: Fresenius Kidney Care, Government of Saskatchewan, GSK (Buckley’s)

• Developed brand identities and strategies including brand models, positioning statements and value propositions • Executed multi-channel product campaigns (OOH, digital, online, print, TV, radio), defining the campaign strategy and managing all deliverables from planning to execution, and acting as the campaign point of contact • Produced multiple websites, managing the project from UX development through to design and launch, liaising with designers, developers and SEO marketing specialists • Clients: Mark's, Onni Group, Canada Sevens (Rugby), lululemon, Stanley Park Brewing, SmartDesign Group, Ostara Nutrient Recovery Technologies, District of Sicamous, City of Quesnel, City of Surrey, Thind Properties, The Penthouse Night Club, Kickstart Entertainment, Fuud, Fresh Tracks Canada, Robert B. Somerville, and Wildflower

• Coordinated the integration of global brand messaging across media platforms for clients such as: MasterCard, Wind Mobile, Cathay Pacific, General Motors of Canada, and Bayer • Organized internal traffic flow of digital projects, identifying all deliverables, timelines, and budgets for multiple interactive projects; while coordinating with external agency teams in Calgary and Toronto • Activated 360 experiential marketing campaigns, and tracked organic social media reach • Educated in all marketing tools, including SWOT and industry analysis, media purchasing and trafficking, and Google Analytics • Clients: General Motors of Canada, Road 13 Vineyards, Tinhorn Creek Vineyards, Resource Works and Developing World Connections