Lifestyle

Sr. Manager- Marketing and Events

Marketing & Sales

SUMMARY OF QUALIFICATIONS
Significant experience and a record of accomplishments provide excellent qualifications in MARKETING and PUBLIC RELATIONS MANAGEMENT.  A pro-active and creative marketing specialist who welcomes a broad scope of responsibilities and the opportunity to increase sales and profits.  Possess proven management talent, with the ability to train, mentor and lead all levels of staff.  Utilize outstanding multi-tasking capabilities to direct all stages of large, simultaneous projects.  Specialize in developing and directing multi-media marketing campaigns to promote companies and their products.  Present a history of achievement, reliability and a strong work ethic.


Develop and implement marketing strategies to promote this professional digital camera company with emphasis on PR and marketing communications.  Analyze current advertising/promotional activities and recommend improvements to enhance performance.  Review and develop partnerships and projects.  Plan, manage and produce global special events, tradeshows and store openings.  Develop retail marketing plans and support strategies to drive foot traffic and sales in stores.  (2014 to Present)
•	Played instrumental role in Red Digital’s becoming an industry leading production company.
•	Initiated Red Digital’s PR Program.  Determined strategies, and hired an outside agency for media outreach and product placement.  Continue to oversee the outside agency’s activities on behalf of Red Digital.  Personally manage media relations, contacts and requests.  
•	Created film contests for surf and skateboarding filmmakers in partnership with Surfer Magazine.
•	Wrote press releases, press kits, and interview answers for executive management.

Tasked with helping Nike’s new Salvation chain grow from 3 to 50 stores nationwide.  Partnered with Nike, Hurley and Converse to ensure each brand received appropriate representation.  Managed the Demand Creation Budget for designing the Salvation brand book, press kit and video assets.  Oversaw store signage needs, design and production.  (2012)
•	Built and managed a Brand Concept Map to plan brand presence and priority throughout all consumer touch points.
•	Acted as primary contact with third party vendors in proposing the Salvation brand.
•	Created social media strategies and online marketing campaigns to promote the company.  
•	Doubled the brand’s Facebook following.
•	Supervised the Visual and Merchandise Display Design Team.  Led monthly visual, window and display concept meetings to ensure fresh and creative store environments. 
•	Conducted regular product clinics to educate store staff on new merchandise.

RETAIL BRAND MARKETING MANAGER

Directed all marketing activities for this nationwide chain of 500 stores that sells women’s apparel.  Managed a marketing team of 30, including a PR Supervisor, an Event Coordinator, the Social Media Team, and a Videographer.  Also oversaw outside digital and PR agencies.  Created and implemented marketing and PR strategies for prominent new store openings.  Developed and administered a $7 million annual budget.  (2008 to 2012)
•	Opened new international markets in Hong Kong, Tel-Aviv, Beijing, Shanghai, Paris, London (Orchid Street), Dublin, Antwerp, Brussels, Vienna and Barcelona.
•	Developed strategy and content for 7 digital billboards, including an interactive billboard in New York’s Times Square that received up to 1 million views per day.
•	Responsible for all social media and Internet marketing strategies, including Facebook, Twitter, YouTube, Instagram and the Forever 21 blog, The Skinny.
•	Managed partnerships with designers and partner brands including Rory Beca, Sanrio, Disney, Brian Lichtenberg, and Alex & Chloe.
•	Negotiated contracts with PR agencies that ranged from $200K to $1.5M annually.
•	Initially focused efforts on brand strategy and retail communication; later concentrated on PR and digital communication, including social media and digital billboard content and strategy.  
Highlights:
•	Grew the company’s Facebook following from 80,000 to more than 5 million in 2 years.
•	Developed the first interactive content digital billboard in the US, resulting in extensive press coverage from the fashion industry.  This concept has since been incorporated by other major companies, including Disney.
•	Conceived and directed an innovative hologram fashion show that was rolled out to multiple international markets and hailed by the fashion press as the first of its kind.
•	Played instrumental role in the company’s growth from 350 to 500 stores.
•	Hired in 2008 as Supervisor to market “For Love 21” accessories and “Heritage 1981” apparel.  Promoted within 3 months to Assistant Marketing Manager and then Associate Manager for the Forever 21 chain.  Assumed Marketing Manager responsibilities in 2009.

Marketing Manager

Marketed the store’s Wet Seal and Arden B brands.  Evaluated marketing strategies, product trends, individual store sales and price points, and generated 70-80 page reports for executive review.  Prepared and distributed all marketing materials to 500 stores nationwide.  (2007 to 2008)
•	Communicated with vendors to ensure timely delivery of new marketing materials.
•	Served as a Stylist for Arden B.  Handled all photo shoots, fashion shows and casting calls.

Marketing & PR Coodinator

Promoted to increasingly responsible positions during tenure with the company.  (2004 to 2007)
Logistics Specialist:  Managed, tracked and coordinated orders of snow boards, boots and bindings from factories worldwide.  Served as liaison between customers and the warehouse.  (2006 to 2007)
•	Utilized Navision planning software to track shipments, invoices and credit notes.
Public Relations Specialist:  Wrote press releases and served as primary PR contact.  Managed all aspects of an annual tradeshow.  Oversaw video releases and advertising strategies.  (2006 to 2007)
•	Actively promoted 5-6 athletes contracted with the company.
Marketing Coordinator / Marketing Specialist:  Planned and executed all Flow USA events, including annual product and sales meetings, Flow Team DVD promotions, and Flow Team photo shoots.  Managed Flow’s presence at an annual industry tradeshow attended by 17,000 industry professionals and exhibitors.  Administered a $200,000 tradeshow budget.  (2004 to 2007)
•	Arranged numerous promotional campaigns across multiple media channels (print, TV, Internet).

Marketing Specialist

Find out detailed information about Kirstin Nagle, Sr. Manager- Marketing and Events in Laguna Niguel, CA

Kirstin Nagle: Sr. Manager- Marketing and Events in Laguna Niguel, CA

Kirstin Nagle

Rice University