Kirstin Nagle: Sr. Manager- Marketing and Events in Laguna Niguel, CA

Directed all marketing activities for this nationwide chain of 500 stores that sells women’s apparel. Managed a marketing team of 30, including a PR Supervisor, an Event Coordinator, the Social Media Team, and a Videographer. Also oversaw outside digital and PR agencies. Created and implemented marketing and PR strategies for prominent new store openings. Developed and administered a $7 million annual budget. (2008 to 2012) • Opened new international markets in Hong Kong, Tel-Aviv, Beijing, Shanghai, Paris, London (Orchid Street), Dublin, Antwerp, Brussels, Vienna and Barcelona. • Developed strategy and content for 7 digital billboards, including an interactive billboard in New York’s Times Square that received up to 1 million views per day. • Responsible for all social media and Internet marketing strategies, including Facebook, Twitter, YouTube, Instagram and the Forever 21 blog, The Skinny. • Managed partnerships with designers and partner brands including Rory Beca, Sanrio, Disney, Brian Lichtenberg, and Alex & Chloe. • Negotiated contracts with PR agencies that ranged from $200K to $1.5M annually. • Initially focused efforts on brand strategy and retail communication; later concentrated on PR and digital communication, including social media and digital billboard content and strategy. Highlights: • Grew the company’s Facebook following from 80,000 to more than 5 million in 2 years. • Developed the first interactive content digital billboard in the US, resulting in extensive press coverage from the fashion industry. This concept has since been incorporated by other major companies, including Disney. • Conceived and directed an innovative hologram fashion show that was rolled out to multiple international markets and hailed by the fashion press as the first of its kind. • Played instrumental role in the company’s growth from 350 to 500 stores. • Hired in 2008 as Supervisor to market “For Love 21” accessories and “Heritage 1981” apparel. Promoted within 3 months to Assistant Marketing Manager and then Associate Manager for the Forever 21 chain. Assumed Marketing Manager responsibilities in 2009.