Konnor Cantrell: FREELANCE GRAPHIC DESIGNER in , CA

Designed advertisements, tradeshow booth graphics, vehicle wraps, and product packaging consistent with established branding guidelines • Conceptualized and designed 3D mockups for in-store product displays and signage • Designed a series of social media graphics for a holiday marketing campaign, ensuring graphics formed a cohesive look to the Peelz Mandarins Instagram page

Lead in the design, development, and production of all marketing and branding materials such as event flyers, brochures, advertisements, promotional items, banners, etc. • Conceptualized, designed, and implemented the redesign of the District's logo & branding, to reflect a more modern and cohesive identity • Managed the ordering of marketing and branding materials by coordinating with manufacturers and print companies from purchase to production • Developed logos, advertisements, marketing materials, and social media graphics for both District hosted and sponsored events • Designed, maintained, and updated the District's website, ensuring proper function on both mobile and desktop devices • Conferred with District management to review creative direction, drafts, & production costs

• Designed product packaging and labels consistent with established company branding • Prepared print files for production by ensuring files met all printer die line and Pantone color requirements • Conceptualized and designed a fruit sample box mailer used as product promotion for potential retail buyers