Kris White: in San Diego, CA
Work experience
ResMed
Senior Digital Marketing Specialist | 10/2018 - 06/2020
Led content strategy and digital marketing initiatives for a leading medical device/digital health company.
? Launched 130-page mobile-first consumer website. Drove 3 million visits in the first 4 months.
? Led social media strategy and execution. Increased followers 11% and social CTR 10% YOY.
? Launched online tools to engage consumers, generate leads (quizzes, tip sheets, store locators).
Ballast Point Brewing Co
Brand Marketing & Communications Manager | 01/2017 - 09/2018
Led all digital content strategy and media relations for one of America's top-producing craft breweries.
? Led social strategy and execution. Increased followers 269% to 510k+ and impressions 608%.
? Built and led online campaigns. "Summer of Sculpin" contest reached 2.5M fans in 10 markets.
? Launched mobile-friendly e-newsletter to drive sales, web traffic. Increased readers 40% to 20k.
? Sole copywriter for website, email, product descriptions, and packaging.
Sixwasnine
Creative Director/Senior Copywriter | 06/2016 - 01/2017
Owned brand voice and tone, ensuring consistent communication across all touch points. Wrote all
marketing/ad copy for luxury condos in San Diego, LA, and Seattle.
Greenhaus
Senior Copywriter | 11/2014 - 06/2016
Established tone of voice, wrote all marketing/ad copy for housing developments from ranches to seasides.