Krista Schmidt:

Established all global visual assets for internal channels & international partners. Managed the Visual Operations teams to ensure that the visual assets created were clear and direct for the store teams to interpret. Partnered with Creative Services to create all store collateral role outs. Consolidated allocations for a cost savings of 20% annually by remapping store windows. Partnered with Merchants and Allocators of each channel to react to business needs to drive GP & LY. Styled the photoshoots for digital marketing content and in-store monthly visual collateral. Collaborated with the Senior Director of Brand to create visual concepts and layouts for events and store pop ups.

Oversaw global store visual communications while constructing creative systems and processes through our domestic channels/international partners in order to hold accountability for the company’s brand image. Dotted line to District Managers on daily visual execution, training, and development. Created, and managed, systemic processes, meetings and visual assets, to keep the communication to stores consistent for the visual expectations of the company. Traveled to new locations, and events, to visually set the stores' standards & train talent on how to flex product for marketing.