Kristen Lubbe: in Gainesville, FL

I created the store concept and design of a high-end road bike shop. I designed the interior layout of the store and designed custom furniture. I designed the company website as well as the logo and implemented those designs on the stores branded apparel, which was sold worldwide. I was in charge of all branding efforts, including maintaining the social media presence and engaging with customers on a daily basis.

Conceptualized, researched and wrote daily articles pertaining to Home Interiors, Tech and Food to be read by over 5+ million unique readers. I also researched and discovered local residences with outstanding interiors to be featured on Apartment Therapy - I would interview them and photograph their homes. I organized and designed local Apartment Therapy meet- ups around Philadelphia and was asked to be a featured speaker at Drexel University as well as DesignPhiladelphia with Herman Miller.

Planned, Promote, execute and measure marketing initiatives designed to produce revenue. Coordinate creative services. Created, developed and sustained professional dialogue with clients and upper management. Daily social media, blog and website updates performed. Created verbiage for movie reviews, product reviews and unique weekly features to keep readers engaged. Implemented VIP membership communication and benefits program. Assist Affiliate Marketing Managers in day to day tasks including: interacting with clients, implementing requests, liaison between clients and graphics department. Manage and execute customer communication programs and campaigns that facilitate growth, revenue and customer retention. Developed free, paid and viral online strategies to drive traffic and sales. Headlined and created Social Media efforts and strategies.

Developed and maintained online information including writing copy for Blogs and Social Media sites. Event and trade show marketing identification, integration and execution. Supported high level marketing and business development initiatives. Ensured clarity and consistency of brand communications across all areas. Prepared presentation and pitch materials.