Kristen Nomady: Social Media Analyst in Mission Viejo, CA

-Conduct and analyze a large volume of quality data through market research projects across multiple industries via social media. -Evaluate clients’ needs and solve business challenges by collecting, reviewing and analyzing information to ultimately recommend and deploy strategies. -Utilize strong analytic skills to interpret social media and other online data to react to customer opinions and/or concerns that may affect a company’s image or profit. -Develop creative analysis that delivers actionable insights to clients based on observed social media commentary and online behaviors. -Collect and analyze information to determine demand for a potential product or service. -Preserve the integrity of the data-mining operation with detailed, consistent maintenance. -Conduct research and gather documentation in order to compile comprehensive reports. -Identify data discrepancies/Inconsistencies and recommended a course of corrective action. -Classify data for relevancy, validity, accuracy, sentiment and dimensions. -Assess QA performance by retrieving and analyzing data to identify root causes of performance gaps. -Work closely with the development team to test, identify and correct software bugs or deficiencies.

- Summer internship - Assisted both the creative and account departments with all agency projects - Attended all agency, client, & vendor meetings and provided all post-meeting status reports - Managed the agency status reports and trafficking jobs - Coordinated premiums and collateral - Appointed Team Lead Brand Ambassador for Farmer John events, including Doheny Beach launch events and the Alianza Soccer Tournament with a 20,000+ audience - Involved in budgeting, scheduling, and development of Point of Sale materials - Developed and maintained company social networking webpages - Managed digital photo activations at on-site events - Assisted in new business development - Provided detailed updates to clients