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Ecommerce & Merchandising Manager

Marketing & Sales

Apparel and Beauty Industry professional with a background in E-commerce, Visual Merchandising, Web Merchandising, Content Creation & Implementation, Trend Analysis, Google Analytics, Copywriting & SEO, Wardrobe Styling, Retail Sales, Wholesale Sales, Cold Calling, Brand Promotion, Social Media and Marketing. Has experience in several different types of leadership positions and is a strong team player. Familiar with a fast paced working environment that allows growth and creates a challenge. Proficient in all Microsoft programs. 

- Achieve sales targets by implementing technical and non-technical strategies and initiatives on-site through increased revenue, sell-through, AOV and UPT. (+an average of 60% YOY growth)
-Do the seasonal buys for ecom product assortment and create a merchandise strategy based on the buy plan.
-Analyze weekly reports to determine hot sellers, slow sellers and a markdown cadence on-site. Also use style selling report to determine merchandising decisions to improve product performance.
- Perform product releases, uploads and activation, category creation, timing and collaboration for marketing efforts and plan any on-site enhancements with creative team.
-Aesthetically and analytically merchandise the website
-Work with development partners to fix on-site bugs and develop strategic enhancements.
-Assist and advise the marketing team on storytelling throughout the seasons based on product assortment.

As the merchandising specialist at Too Faced, I am responsible for category shifts according to promotions, product launches, and products being featured in email and social campaigns. Homepage and category content management to decide which products are featured on the website and when. Upload copy, inventory, price points, images, ingredients, and maintain accurate product data. Setting up promotions and testing. Perform site refreshes and replications for the team. Branded collateral plans and executions. Inventory and samples management. SEO data. Campaigns and site experience pages that relate to special product launches. Utilizing analytics to maintain a strong sell thru on site. HTML coding. Maintaining international product relationship and sell thrus.
Additional responsibilities-Assisting with the site migration to a new eCommerce platform-Demandware/ Salesforce.
Special projects: developing the UI/UX mapping, concept, and overall implementation of the Foundation Finder tool on site.
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Digital Merchandising Specialist

Creating manually merchandised web pages reflecting current trends and promotions, while making sure all analytical data like sales, inventory, velocity, best rated items, new items, and aesthetics are taken into consideration. Focusing mainly on Wet Seal Plus, Accessories and Intimates departments and tracking sales and click through rates/ visits to the site based off merchandising suggestions. Also explored deeper into SEO to create search-specific categories to make the overall user experience easier.
-Re-working the site hierarchy and creating pages.
-Helping re-direct sold out items.
-Shooting flat images for particular email promotions.
-Focusing on data to provide images for the emails each day.

Site Merchandiser

Responsible for writing descriptive copy for product inventory and continuously updating the swell full and mobile website. Styling men, women and children's on model photo shoots that take place in the photo studio, as well as shooting on models for homepage assets on-location. I am also in charge of all flat lay assets for the homepage. Re-working and merchandising the site to be aesthetically appealing to the online shopper. In charge of updating social media sites such as Pinterest, Tumblr, Wanelo and We Heart It, as well as, tracking revenue and traffic Google Analytics. Additionally, I have assisted with blog content-- writing posts and styling flats for men and women's stories, creating custom categories surrounding new products, and creating themes for email promotion; As well as on camera style interviews for a on-going project called Swell Sessions.
Lastly, I hold the role of gifting manager for the Billabong Bikini Truck Powered by Swell, where I connect with vendors and sales reps to gain give-away products for special events. I have traveled and attended every pop-up event and interacted with consumers on a face-to-face level.

Online Product Specialist

Extremely customer oriented, whether it be personal styling for customers all the way to completing special orders for them. Building strong customer relationships is very important in this position. I was responsible for signing customers up for an Anthropologie customer care card at the cash register. Additionally, I was responsible for setting up the store according to Anthropologie corporate concepts, all while making the store unique. I assisted in creating handmade visual displays and well as setting up the aesthetic flow of the store.

Senior Sales Associate / Visual Merchandiser

As the Program Supervisor, I was responsible for assigning calling pools, effectively communicating with the management team, formally and informally coaching my staff, making sure the shifts ran smoothly and efficiently. I was also responsible for meeting a nightly goal and a quarterly goal. In this position I was extremely people and goal oriented.

Program Supervisor

Find out detailed information about Kristin Borchardt, Ecommerce & Merchandising Manager in Fountain Valley, CA

Kristin Borchardt: Ecommerce & Merchandising Manager in Fountain Valley, CA

Kristin Borchardt

California State Polytechnic University

California State Polytechnic University