Outdoor

Many... admiring new package designs; reading mystery books; running towards a goal; relaxing at the beach; listening to my kids laugh.

Art Director, Senior Packaging Designer

Creative & Design

"Design is thinking made visible" - Saul Bass

I am... always thinking and doing; an optimistic realist; well-rounded and creative team player; a designer with a love affair for branding, packaging design, innovation and the outdoors. I am inspired through observation – with consumer behaviors, trends, products, client and consumer needs – and I'm always open for a challenge.

CORE TALENTS:
• Strategic / Design Thinker
• Innovative / Creative
• Conceptual Sketching / Brainstorming / Mood Boards
• Branding Specialist / Re-branding Development / Management
• Copy Writing / Consumer Messaging
• Line Extension Expansion / Color Coding 
• Audits / Data Sheets / Research
• Product Testing
• Marketing Communications / Presentations
• Product Renderings / In-Store Renderings
• Marks / Typographic Logo Designs
• Typography Savvy
• Color Communication / Psychology
• Illustration / Painting
• Art Direct Photoshoots (Food, People, Product)
• Product / Food Photography
• Client Presentations / Proposals / B2B
• Nuts & Bolts: FDA Regulations / Print Production / Press Checks / Brewing Coffee

ATTRIBUTES:
• Entrepreneur
• Honest, truthful and humble
• Resilient, focused and disciplined
• Punctual, efficient and diplomatic
• Open minded and willing to take opportunities wherever they arise
• Able to listen, think, adapt and propose at an unprecedented pace
• Responsible and dependable to manage a team and complete the given task
• Good peripheral vision of the creative world
• Capable to turn everything upside down, shake it up and put it back together
• Creative imagination, artistic and crafty

As the art director here at Aisle 9, I work with my colleagues, as a team, to strategically place our clients on the shelves of major retailers through brand packaging design, marketing collateral and in-store displays. My methodology goes beyond making a product look pretty; it's important to me that there is a strategy and a visual message communicated to the consumer... The reality is, the package I generate is a silent salesperson on the shelf.

Responsibilites:
Generate and develop ideas for packaging, ads, brands and campaigns for print and web. Work alongside a team to ensure the creative strategy was innovative, motivating and right for the client. I have also inspired, encouraged and mentored junior teams, briefed photographers and presented to clients.

Packaging Design Categories:
• Herbal Supplements
• Frozen Meals
• Beverage
• Cereal / Condiments / Ready to Eat Meals
• Health & Beauty / First Aid

As an owner and designer of Borg Design Group, I wanted to offer clients an intimate yet expansive design force. We are a small, collective creative group that loves design, good food and family life. 16 years later and five kids... our focus still remains on strategic design and management, client relationships and our success being their success. 

Our breadth of work consists of:
• Branding (Logo Development, Brand Boards, Stationery System, Naming)
• Retail Packaging (Housewares, Cleaners, Automotive, Salon, Health & Beauty)
• Print Collateral (Brochures, Catalogs, Direct Mail, Newsletters, Advertisements)
• Digital Collateral (Website, Email Blasts, Mobile, PPT)
• Environment (Booth Graphics, POP End Caps / Displays, Restaurants, Interior Car Accessories)

Community Involvement:
• Make a Wish Foundation
• Moorpark Presbyterian Church
• Luthern Retreats, Camps & Conferences
• Mentoring Interns - High School / College
• CSUN Portfolio Reviews
• La Reina High School - Career Day Pres

Owner, Creative Director

From an internship to graphic designer level... I was involved with every aspect of the design world and various projects:
• Annual Reports
• Corporate Brochures
• Marketing Materials / Direct Mail
• Identity Systems / Logos
• Photoshoots

As the story goes... I was a student at NAU and saw a logo design by McNulty & Co in a logo book. It listed the city and being in disbelief, naturally I called to verify. Yep... there was a design firm in Thousand Oaks. Wow! I didn't have to commute to LA for a job? Could this be true? A month later, I was hired as an intern for the summer and asked to remain on staff (they liked me).

McNulty & Co gave me a great opportunity to be involved from the get go, very grateful.

Graphic Designer

Find out detailed information about Kristin Borg, Art Director, Senior Packaging Designer in Moorpark, CA

Kristin Borg: Art Director, Senior Packaging Designer in Moorpark, CA

Kristin Borg

Northern Arizona University