Kristin Sedgwick: Marketing Solutionist in Oceanside, CA

* Strategic planning & marketing plan development to support sales and corporate initiatives to achieve sales growth, increase brand recognition, and enhance brand affection for B2B companies. * Communication and marketing collateral creation to convey key messages, motivate action, and drive sales. * Copy writing for websites, brochures, press releases, sales sheets, e-marketing/e-commerce campaigns, blogs, social media campaigns, and more. * Digital marketing management including strategic planning; execution of HTML campaigns; evaluation and management of social media channels; online video creation; and elevation of online brand and key executive presence. * Event management ranging from large scale and regional trade shows to sales trainings and individual client meetings. Includes event selection, budget management, in-booth ambiance, staffing, graphics, press events, pre/post show communication, and driving key strategic messages to achieve sales goals. * Manage day-to-day workings of the company, including new business prospecting, accounting, brand development, budgeting, and vendor management.

• Launch new companies and products into crowded marketplace with strategic planning, unique identities and messaging, intriguing value propositions, and engaging visual brand tenets. • Craft marketing plans to support sales and business growth, introduce new business channels to expand reach and revenue, deliver strategic marketing collateral in print, online, and media. • Guide social media campaigns to engage target audiences in meaningful conversations to enhance the brand image of clients, resulting in improved relationships with the target audience, higher engagement, and a shorter sales cycle. • Develop strategic content marketing program to position client as expert, resulting in 300% increase in unpaid media exposure, 120% increase in web traffic, and improved brand image. • Introduce PPC campaigns to attract proper audience to brand’s online presence. Improved click rate by 139% over six-month period resulting in 80% increase in new business meetings. • Manage large-scale events and trade shows by creating a superior brand experience across all touch points. Consistently under budget while exceeding lead goals.

• Planned and executed outbound marketing and internal communications for agency, including collateral development, launching new brand identity, and introducing an enhanced website. • Improved efficacy of new business prospecting by introducing new CRM system to define targets, set appropriate benchmarks, and understand revenue implications. • Introduced more robust processes for the management of creative projects to streamline efforts, enhance cross-functional contributions, and complete projects more efficiently.

* Handled all aspects of marketing and internal communications for top 10, mid-size public relations agency, including copywriting, collateral development, launching new brand identity, and introducing an enhanced website and intranet portal. * Rolled out new CRM system to better manage new business prospecting, contact management, and benchmarking direct marketing efforts for maximum success. * Managed marketing team and spearheaded cross-functional team with the creative group to achieve corporate and client goals. * Collaborated with PR account teams to up-sell marketing services to their clients.

• Created and executed annual vertical marketing plan and budget for eight different vertical markets. Channel sales increased 165% from 2005-2007 with 10% budget savings in 2006, 2007. • Fostered relationships with North American distribution network (responsible for 70% of annual channel sales), creating customized marketing activities to generate leads, foster partnerships. • Managed 50+ trade shows annually including show selection, planning, budgeting, logistics, booth ambiance, and ensuring superb customer experience at all touch points.

* Developed marketing materials to target vertical market audiences; organizing photo shoots, copywriting, and managing designers, deadlines and budgets. * Managed 50+ trade shows annually including show selection based on sales goals, planning, budgeting, staffing, logistics, booth ambiance, and ensuring superb customer experience from concept through to post-show follow up. * Created and executed annual vertical marketing plan and budget with strategic efforts and lead-generating activities for eight different vertical markets. * Selected and directed media buys in targeted industry publications. Managed publication relationships to maximize “value add” opportunities. Tracked leads generated from each placement and amended buys and publication mix as appropriate. * Managed relationships with the top dealer groups, creating customized marketing activities, generating leads, individual marketing planning, and plan execution. Channel sales increased 165% from 2005-2007. * Averaged 10% savings of annual marketing budget in 2006 and 2007 while exceeding sales goals. * Managed admin staff and outside vendors including graphic designers and publications; collaborated with partner organizations and remote and international staff. * Promoted from Marketing Coordinator (Dec. 2005).

* Managed budgets for Western Radio Division, including meetings, conventions, and office operating expenses. * Drafted ratings reports using Arbitron software to satisfy client needs and facilitate sales successes; actively nurtured relationships with station personnel. * Provided support to sales staff, VP of Sales, and office staff as needed. * Created mailings, newsletters, and multi-media presentations with sales staff.