Kristin Skidmore: Sales & Marketing Specialist in Denver, CO

Directly effect sales opportunities through a combination of event and financial management, team motivation, and the implementation of traditional and non-traditional marketing techniques. Responsible for developing and implementing local marketing tactics to help drive the productivity of the Charter Business Direct Sales teams in Montana, Utah, Colorado, and Wyoming.

Planned and executed all of the marketing activities in the region for a multi-unit franchisee. Evaluated competitive activity, assessed market differences and utilized various marketing strategies across the region to increase market share, brand awareness and to achieve annual sales objectives. • Developed and implemented all of the marketing plans as well as grand opening plans for a multi-unit franchisee • Communicated regularly with Operations using weekly recaps of events/promotions, sales analysis reports, coupon distribution & redemption rates, and competitive activity analysis' to support the planning process for local store marketing within our region • Implemented national marketing promotions as well as local marketing plans/strategies to drive brand awareness and develop critical sales-driving campaigns that increased consumer frequency and drove transactions through highlighted differentiation • Built sales through various marketing tactics such as: sponsorship agreeme

• Seasonal and Promotional Employee • My team was named #1 in the nation in sales of the new Diesel fragrance in 2009 • Developed strategic partnerships to enhance sales and facilitate new product launch • Assisted in the creation of marketing materials to maintain consistent, high quality message and presentation

• Worked closely with local crew for the load-in/out of production tours and assisted with backstage production support • Provided exceptional service to guests, sold merchandise for artists and collected payment for shows/events while adhering to all cash handling and inventory policies and procedures

• Developed direct consumer interactions via online marketing initiatives through MSM to connect fans with brands, film, music and interactive media through innovative marketing techniques, focused grassroots methods, and a strategic online presence • Distributed marketing materials to high-traffic areas on campus and at lifestyle locations • Utilized online tools for market-specific promotions such as direct messaging, banner ads, and social networking

• Played a key role in multiple product launches, marketing campaigns, special events, and corporate announcements