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Sales & Development Director

Top Management

for this custom boutique energy company

•   Increased gross revenue 62% annually in 2017, 58% in 2018
•   Elite Dealer of SunPower, Tesla, Sonnen and Panasonic PV + Storage products
•   Hired and coached successful Sales Reps responsible for $4-5MM Annually
•   Developed strategic partnerships with Patagonia, Sierra Club and Ventura Land Trust
•   Customized and trained company on new CRM, Design and Project Flow software "SolarNexus"
•   Started the Tierra Sol Foundation that creates community awareness around Climate Resiliency

for this energy company

•   Opened new Los Angeles warehouse while expanding sales teams 4x to nearly 70 consultants.
•   Led team to be #1 in LA with 44% Referral based business and over 260 new projects in Q4 2015.
•   Responsible for driving $12MM of revenue annually while keeping COA and P&L within lowest 10% of California.
•   Hired, coached and developed successful reps focused on customer experience and project management.
•   Successfully utilizing SFDC metrics to coach on opportunity generation, milestone follow-up, and low COA.
•   Elected to Sales Advisory Council in Sept 2014 implementing new product launches, processes, and SOP's.

Regional Sales Manager

• Awarded Top Residential Sales Consultant in California for 2012.
• Chosen to be Sales Mentor for onboarding Southern California Energy Consultants.
• Cultivated strategic partnerships for ongoing business development within multiple communities.
• Collaborated with Marketing and Operations teams to enhance workforce development tools and platforms.
• Active participation in industry conferences, symposiums and outreach events.

Senior Field Energy Consultant

for this Energy Conservation Consulting Organization

•   Oversee $600K marketing budget for client, Energy Trust of Oregon, who promotes energy efficiency
programs for the state of Oregon.
•   Worked with the U.S. Department of Energy collaborating on the development and launch of new
efficiency rating program "Energy Performance Score" (EPS), from strategy to focus groups, media
planning, implementation and ROI reporting.
•   Research, develop and write strategic marketing plans, tactical timelines and metric reporting.
•   Design strategic marketing plan and served as on-site liaison for B2B and B2C outreach efficiency
events including solar conferences, home tours and home shows.

Senior Strategic Marketing Manager

for this Public Broadcasting Service Affiliate

•   Managed online communication strategy involving newsletters, e-commerce, promotions and social media.
•   Increased online audience 77% through cultivation and web outreach strategies, on-air promos and DVD
production.
•   Created graphics and copy for online membership and outreach pages using Photoshop, Final Cut Pro and Convio.
•   Enhanced outreach to KCET constituents through special events, focus groups and community advisory boards.
•   Cultivate strategic partnerships with local cultural institutions to better utilize cross-marketing initiatives in order to increase KCET's online and offline presence.

Manager of Strategic Interactive Marketing and Partnerships

Los Angeles   May/00 - May/02
Associate Business Development Manager, Marketing Programs - Disney.com Subscription Services

•	Responsible for selling Disney's interactive subscription licensing program.
•	Managed #3 online subscription service to upwards of 250,000 active users.
•	Developed OEM channel, corporate sponsors and affiliate program for $5mm annual revenue.
•	Oversaw Disney.com offline and online Marketing campaigns.

Associate Business Development Manager, Marketing Programs - Disney.com Subscription Services

for this New Media Agency

•   Responsible for driving the client's vision of work (Internet, multimedia, CD-ROM, kiosks, online advertising, and video) into the appropriate project plan.
•   Write and present proposals for new business that increased overall revenue 5MM in FY 1999.
•   Acted as liaison from client to Producer and Project Team.
•   Contributed to strategy development and managed client expectations.
•   Produced and coordinated creative timelines and assets for client deliverables.

Account Manager/Associate Producer

for this Java Development Software Company.
Assisted in outright acquisition of RandomNoise to Vignette Inc. (Austin, TX.)

•   Generated 110 new Fortune 500 accounts through various types of outbound campaigns.
•   Developed the Corporate Reseller channel, OEM and strategic partner relationships.
•   Responsible for product definition, positioning, competitive analysis and focus group research.
•   Qualified, managed, and trained a newly established client base for a 17 state West Coast territory.
•   Established strategic business development plans and objectives for assigned business partners.

National Account Manager

Find out detailed information about Kristoph Wallin, Sales & Development Director in OJAI, CA

Kristoph Wallin: Sales & Development Director in OJAI, CA

Kristoph Wallin