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Category Director and General Manager
Drive Category Strategy and Maximize Results with P&L Ownership

Solve complex business challenges in retail and manufacturer environments. Oversee sales, marketing, operations and implementations of large-scale projects. Influence key decision makers and communicate recommendations effectively. Create category and marketing strategic plans. Collaborate with cross-functional teams. Drive profitable category sales and build high-performing teams. Demonstrate exceptional presentation skills. Cultivate relationships internally and externally. Respected leader and sought-after mentor.

Provided customized solutions for increased sales and decreased costs. Focused on retailers, distributors and manufacturers. Promoted from Director, Category Management in 2017 after six months in role.
• Hired, trained and managed 5-person team, sold and onboarded new clients, analyzed all of Family Dollar's direct store delivery food and beverage, improving vendor delivery responsiveness to service requests by 28% in 2019 and totaling $1.2B annually at retail.
• Innovated new features and drove successful relaunch of supply chain software and services, growing profitable sales by educating new and existing retail, CPG and distributor customers.
• Increased Family Dollar's annual sales 1.9% or $20.7M by communicating data insights and building store and vendor engagement, resulting in fewer product out-of-stock at shelf through optimizing delivery size, content and frequency.
• Conducted monthly KPI meetings with top suppliers, including Coca-Cola, Pepsi, Frito-Lay, Flowers Baking and Unilever, benchmarking performance against other suppliers in category, pinpointing opportunities for appropriate stock levels, optimizing supplier route deployment and adhering to shelf schematics.
• Developed marketing communications for new dairy and bread products and alerted all DSD food and beverage suppliers how to best support promotions and spikes in consumer traffic.
• Administered and executed national RFPs for dairy and bakery categories, saving $5M in annual cost of goods, including lower milk prices with predefined future cost variances, lump sum payments from dairies and payments per store in exchange for exclusive service rights.
• Oversaw delivery service ticket program for 8.2K stores issuing 100K tickets annually, representing 20% increase, initiating regular meetings with store operations leadership showing ticket usage consistently exhibited higher sales gains (2% to 5%) than like stores (demographics, geography, sales volume) that did not place tickets.

General Manager, Mid-Atlantic Region

Built client base and delivered strategic data solutions for profitable sales growth.
• Uncovered insights for technology companies for price optimization of products and services, equipping and advisor seller with analysis on how much to charge to maximizing offering.
• Initiated client engagements and analyzed POS sales for promotional display placement, improving sales on Walmart frozen food promotions +15% with revenue +$60K in 1 year.

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Kurt Dietrich: in Matthews, NC

Kurt Dietrich