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Senior Director of Marketing at Huckberry

Digital & Media

The Senior Director of Marketing is responsible for our product marketing and creative campaign strategy. Leveraging visionary strategy-meets-creative leadership to land a deep consumer connection with men’s style and the outdoor adventure communities. Developing and executing innovative creative marketing campaigns across key channels. Setting the execution standards and product positioning strategies for our campaign ecosystem, ensuring everything Huckberry puts out resonates, educates, and inspires our core audience while expanding reach to new customers.

Additional Responsibilities Include...

- Oversee and develop marketing strategies and convey via effective, inspiring briefs that drive our largest product campaigns, responsible for powering our growth goals and generating positive affinity with our core and perspective new audience targets.

- Analyze market trends and consumer insights to inform marketing strategies and product positioning, ensuring Huckberry remains at the forefront of men’s style and outdoor adventure.

- Ensure our product positioning drives the most effective and compelling POV ensuring our customers clearly understand the value and inspiration behind the designs and product differentiators.

- Lead and inspire. Manage across a team of product marketers and creatives, bringing product-positioning direction and driving innovation by exploring new campaign formats, deliverable platforms, and methodologies for engaging with our audience.

- Work cross-functionally with our Brand, Product, GTM, Media, and Growth Marketing teams to ensure seamless execution of vision across platforms, and ensure campaigns execute the right deliverables based on deadlines and channel needs.

- Oversee budgets, allocate resources efficiently across campaigns, and measure the effectiveness of marketing campaigns to ensure a high ROI.

Senior Director of Marketing

The Sr Director of Global Brand and Product Marketing is responsible for the following areas:

Integrated Marketing Campaigns: Portfolio strategy & positioning.

Category Management: Innovative, competitive & on-time product dev.

Global Creative: Manage creative team talent & asset deliverables.

Content: Brand identity, global brand leadership, campaign strategy & regional tailoring.

Community: Scale global partnerships, ambassador program & organic word of mouth marketing. 

Channels: Establish marketing channel best-practices & spend guidelines.

Senior Director, Global Brand & Product Marketing

The Director, Global Brand Management of Workwear is responsible for the following areas:

Brand Vision: Working with the creative services team, develop the brand foundations and sharp points that create consistency in our brand aesthetic, tone, and voice.

Brand Execution: Demonstrate expertise in a broad array of marketing channels, marketing tactics, and management of outside vendors and agencies.

Community Builder: Develop strategies to build a diverse organic community that drives the voice and energy for Dickies across different work verticals.

Social Channels: Create an always-on content strategy that delivers content across all social media channels, grows our community, and drives engagement and conversation.

Campaign Development: Ideation. Creativity. Inspiration. Lead the team internally and with external partners to develop campaigns that reinforce our positioning in the workwear space and inspire new consumers to join the Dickies purpose.

Cross functional Leadership: Collaborate with the Category Director and Sales Director to align and prioritize the content and campaign execution; Seasonally, Globally and Regionally to continually excite and delight consumers.

Budget Management: Own and deploy a designated budget to build branded content and campaigns

Develop the Team: Recruit, develop and champion the work, brand team by providing leadership while creating fun and energy that builds our brand culture.

Director, Global Brand Management - Workwear

Oversee the 3–5-year consumer category vision, strategy, muse and playbook. Develop and drive annual and quarterly strategic plans rooted in clear business goals (e.g., total addressable market, revenue, acquisition and retention metrics) in partnership with Product and Business Strategy. Co-develop consumer-facing strategic product constructs with Footwear, Apparel and DTC, drive an integrated GTM offense, and partner with regions to execute storytelling, activations and innovative / progressive product launches.

Director, Global Brand Management - Lifestyle

As member of Vans’ Global Action Sports Leadership Team I'm responsible for driving worldwide demand for men’s and women’s Surf & Snow products through head to toe storytelling, thusly ensuring Vans’ position as the global Icon of Action Sports and Youth Culture.

In this expanded role I will continue to oversee the seasonal creation of marketing plans, asset toolkits and collaborative demand creation tactics for our Surf and Snow categories while also developing GTM processes and frameworks for industry leading product marketing strategies across all of Vans' Action Sports categories; Skate, BMX, Surf and Snow.

Senior Manager, Global Product Marketing - Action Sports

Key Areas of Ownership:

Oversee project management of all Product Marketing Go-To-Market plans, content and asset production for Surf & Snow according to regional market needs.

Be the lead decision maker and global partner in amplifying prioritized product stories for Surf & Snow
Work closely with Sports Marketing, Brand Marketing, Creative Services, Environmental Design, Consumer Insights and Strategy counterparts to ensure that Surf & Snow campaigns, plans and tools are aligned across all channels, cater to regional strategies and nuances and are consumer centric.

Collaborate with global Consumer Marketing teams and Regional Marketing leads to develop breakthrough integrated marketing campaigns for global Surf & Snow product launches.

Work cross-functionally with Global Product Merchandising and Design to drive seasonal GTM programs for global product launches.

Partner and collaborate with Regional Marketing leads to leverage knowledge and share best practices globally.

Transfer subject matter expertise to business counterparts across regions and departments.
Collaborate with Product Department to manage development, production and delivery of campaigns against aligned global product strategies and WTP/HTW choices.

Work closely with Director of Global Product Marketing Strategy to execute against brand priorities and objectives.

Deliver insights-driven, strategic global marketing briefs and influence the creative process for seasonal product campaigns.

Ensure thorough and timely communication to key stakeholders (e.g. senior management, product organization, regional leads).

Drive channel-specific product marketing for Wholesale and DTC across eCom and Brick and Mortar.

Manager, Global Product Marketing - Surf & Snow

The Director of Brand Marketing & Communications drives the ideation, design, implementation and evaluation of the integrated Go To Market process in the US market. Working closely with the executive team to bring to life 2XU's strategic vision and align marketing initiatives with key brand objectives, including the continued growth of existing and future business units.

Ownership silos & direct report responsibilities include brand management, content strategy & story development, communications, PR, athlete & ambassador programs, corporate partnerships, advertising & media management, social media, digital marketing, EDM, visual merchandising, event activation, budgeting & reporting.

Director, Brand Marketing & Communications

The Sports Marketing Manager oversees all aspects of The North Face professional athlete roster, international partnerships and owned events within the Performance and Snowsports categories. Working closely with internal cross-functional stakeholders (e.g. TNF athlete teams, brand, account marketing, sales, digital, retail, sustainability, RDD and global counterparts) to assure that the maximum impact of marketing activations are realized. 

Additional responsibilities include:

Manage all aspects of The North Face Performance and Snowsports Athlete Team Program based on the Sports Marketing strategy and how it supports corporate business objectives. Including athlete career development, brand campaign integration, content creation and curation, talent showcasing through the TNF communication platform, annual performance reviews and recruitment of candidates for the global and national team rosters.

Forecast, monitor and manage the performance and snow sports marketing budget; athlete, events, partnerships and promotions.

Establish KPI’s and adjusts tactics as needed to realize the highest ROI.

Manage all internal and external communications surrounding the event promotions.

Negotiate and manage event budgets and athlete contracts.

Manage the annual Expedition Proposal and Approval process for Performance and Snowsports categories. Guiding proposal pitches and coordinate with the internal review committee to make strategically aligned selections.

Activate at trade shows, events, sales meetings and the annual athlete summit.

Manager, Global Sports Marketing

The Snow Marketing Manager will coordinate all aspects of Dragon’s snow initiatives including rider support, event activation, team photo shoots and brand strategy. Additional roles include but are not limited to:

Social media management, content creation, and platform expansion.

Prepare, monitor and manage the snow marketing budget; team, events, promo, POP.

Provide support to primary retailers & incorporate rep feedback to ensure effective POP efforts.

Aid in the production of product shoots, dealer book creation, and the annual brand campaign.

Maintain a brand presence at global events and contests. Including the execution of trade show logistics and strategy.

Recruit, manage and promote Dragon's athlete roster; global, professional and regional.

Work closely with the creative department to produce advertising collateral that supports a focused and consolidated brand message.

Identify industry trends and collaborate with the Director of Product to innovate and forge authentic optics initiatives.

Manager, Global Snow Marketing

The Brand Assistant prepares, executes, and facilitates key day-to-day marketing and brand initiatives. Including but not limited to: 
 
Entering and tracking promotional product orders for the brand crew.

Entering all purchase orders and updating the expense tracker.

Team product order entry.

Assisting in the execution of tradeshow logistics and planning.

Planning and executing of retail merchandising initiatives.

Facilitating organization and transportation of all products necessary for studio photo shoots, responsible for an accurate and timely delivery.

Facilitating brand assets and providing presentation support at company wide sales meetings.

Assisting with the execution and fulfillment of promotions, sponsorships, and contests.

Conceptualizing promotional product, sourcing vendors, and creating mock ups.

Utilizing Photo Shop and Illustrator to edit brand and team images.

Planning, testing, and content administrating for anonoptics.com and the anon mobile application.

Assisting in logistics and on-site activation of grassroots marketing events, contests, etc.

Facilitating rep requests for marketing collateral.

Supporting the Team Manager with sample and promo shipping for Global and Am Team riders.

Generating social media content and an online campaign which includes but is not limited to; anon Facebook, Twitter, and Instagram accounts.

Providing opportunities for social media brand expansion by the way of new platform integration and campaigns.

Monitoring and documenting brand presence in social, print, video, and web media platforms.

Developing and maintaining a diverse understanding of anon products, segmentation strategies, industry trends, and competitor's products.

Developing and enhancing brand relationships with team riders, internal employees, sales representatives, vendors, and industry professionals.

Brand Assistant

Good Wood Board Test

Rode a variety of snowboards; providing performance feedback on a selection of dimensions. Also conducted reviews on a broad spectrum of merchandise throughout the year in the form of print, on-line, and social media copywriting.

Product Analyst

Handled freestyle team member media coverage, updated web content through the freeride team blog, managed social media outlets, aided in the design of the free-ride team webpage, and maintained communication between the marketing department and athletes with attention to contractual conformity.

Team Manager & Publicist

Find out detailed information about Kyle Martin, Senior Director of Marketing at Huckberry in Heber City, Utah

Kyle Martin: Senior Director of Marketing at Huckberry in Heber City, Utah

Kyle Martin

Oregon State University-Cascades

Duale Hochschule Baden-Württemberg