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Integrated Marketing & Media Manager

Marketing & Sales

Currently, I live in San Diego with  an experienced background in  Marketing and Sales. I desire a  Marketing career that fits with my lifestyle  passions: Skiing/Snowboarding,  Surfing Water Skiing,  Wakeboarding, Fishing, Camping,  and Eco-Tourism.

Freelance Marketing projects for clients that included Remodeling, Advertising, and Marketing Firms.

Lars Remodeling (La Mesa, CA) – an affluent Design and Build Remodeling Company.
•Managed Paid, Owned, and Earned Marketing.
•Recommended adding Smart Home solutions to capture emerging Remodeling business.
•Conducted Brand Assessment to better define marketing messages and create more customer engagement.
•Developed Marketing objectives, strategies and tactics for increasing project values, establishing thought leadership and educating customers.
•Executed hyper-local based integrated Marketing campaign consisting of Digital, Mobile, Print and Direct Mail.
•Established content calendars to guide Social Media and PR messaging relevant to the Remodeling industry.

Johnson Grey Advertising (Laguna Beach, CA) – their clients included: Ossur Medical Devices.
•Created Print and Integrated Digital 2015 recommendations for both Health Care Professionals (HCPs) and Consumers.
•Advised client to include Social Media forums to reach Consumer support groups.
•Recommended $50K Mobile Ad Network and Digital Health Care Network campaign to reach HCPs for upcoming Trade Show events throughout 2015.

The RepubliQ Agency (Long Beach, CA) – their clients included: PGL Shipping and Cabinet Grow.
•Created digital and print media campaigns that integrated Marketing Automation and CRM KPIs for PGL Global Shipping.
•Conducted status meetings and managed PGL’s Marketing and Media Budget of $500,000+.
•Spearheaded research and Media/Marketing Objectives for Cabinet Grow organic growth systems.

Supplied technology solutions comprising of Phone, Internet, Cloud Services and Business Continuity Services.
•Marketed Phone and Internet services to Enterprise and Medium size businesses.
•Conducted Technology audits for CFOs and CIOs to discover cost savings and increase efficiencies.
•Established relationships with phone vendors and other technology service and product providers.

Account Executive/Technology Consultant

Continuously explored, identified and recommended integrated marketing campaigns for current clients. Collaborated with key CEOs, business owners, marketing directors, and enrollment directors. Assessed business/marketing needs and created customized communications campaigns. 
•Lead a marketing team of 20 in creating integrated multi - market Communication plans consisting of PR, TV, Internet and Promotions for Pacific Nissan, Courtesy Chevrolet, Fuller Ford-Honda-Kia, Zoc Doc, AAA AutoClub of Southern CA, Living Spaces National Retailers, Stevens Henager Colleges.  Marketing campaigns ranged from $3 million - $10 million annually.
•Negotiated custom marketing TV promotions running on networks like Discovery Channel, Speed Channel, ESPN & Fox News valued between $200K - $500K which resulted in a 7% increase in revenue for Auto, Education, Legal and Restaurant clients.
•Co-wrote and filmed a TV and Internet Automotive Marketing campaign to increase the dealership traffic and raise awareness for the dealership location.
•Introduced the use of Google Analytics to monitor effectiveness of integrated TV, Internet and Campaign promotions.
•Directed research team of six to re-define marketing strategy and better reach Stevens Henager’s marketing target.
•Co-developed one of the company’s top five largest clients, that spend $7,000,000 annually.
•Won FY10 San Diego Padres Communications Award by executing key branding campaigns for Restaurant, Real Estate and Retirement clients.
•Received “Cox Media Trusted Provider Award” in 2011 for outstanding client service and leadership while managing a communications team that was understaffed.

Marketing Executive

Marketed and sold to homeowners, mortgage products and services.
•Created guerilla-marketing campaign to generate new purchase loans.
•Originated approximately 2.6 million dollars in purchase & re-finance loans.

Loan Officer/Mortgage Consultant

List of clients included advertising firms with high profile clients.

PHD Advertising – their clients included: Dodge, Chrysler, Jeep [DCJ]
•Managed DCJ marketing budget for five western markets as well as $40M in advertising for DCJ Dealers Association.
•Developed and executed radio, TV, and Outdoor advertising campaigns. 
•Evaluated advertising products and secured sponsorships for Phoenix dealers. 

Kastner & Partners Advertising – their clients included: Porsche, RedBull Energy Drink
•Planned and launched newspaper/internet -based ad campaign in support of Porsche’s year-end 2006 sell down. 
•Recommended guerilla-advertising strategy to include TV, radio and outdoor advertising campaigns for Red Bull. 
•Created communications plan for the New York Red Bulls MLS soccer team.
•Trained and supervised three subordinates.

Colby Partners Advertising – their clients included: Centex, Beverly Center, Japan Airlines [JAL], Sharp Solar, Hoyu America
•Conceived and implemented Centex Urban Village advertising campaign in Las Vegas. 
•Developed and deployed radio, print, and outdoor advertising campaigns for JAL and Hoyu Hair Products. 
•Launched Sharp Solar Newspaper and Internet media campaign in Roseville, CA.

Marketing & Media Supervisor/Independent Consultant

Identified and introduced optimal media products for client Account Executives. Worked onsite with New York and Boston-based car dealers to develop customized media plans. Trained and supervised three subordinates.

•Expanded markets from 14 to 20 and increased annual regional media budget 49%, from $47M to $70M.
•Designed and negotiated communication recommendations/executions for five of the Top 10 US Auto Markets including New York, Boston, Philadelphia and Washington DC.
•Directed client services on all TV and Radio buy specifications for 20 markets.
•Presented TV and Radio buy summaries to Account Team and Lexus client.
•Mentored and groomed Assistant Media Planners.
•Created media profiles of competitive brands like Mercedes-Benz and BMW.

Senior Media Planner - Eastern Lexus Dealer Association

Promoted from Research Assistant/Asst. Media Planner and expanded scope of responsibilities to include major clients such as ARCO Gas, AMPM, SureBeam, and Fox Family Channel. Adapted media strategies in response to competitive intelligence and market trends. Evaluated media products for sports sponsorships with TV and outdoor ad agents. Presented all radio and TV opportunities to Account Executives. 

•Crafted strategies to convert numerous Spot Radio advertising campaigns into a National Radio advertising campaign that saved clients 20%.
•Controlled and Negotiated $7 million budget with magazine vendors.
•Spearheaded evaluation of media products for Sports Sponsorships with TV and Outdoor vendors.
•Co-organized “Magazine Day” for outside print vendors increasing Media Department productivity and efficiencies.

Media Planner

Find out detailed information about Kyle Myers, Integrated Marketing & Media Manager in San Diego, CA

Kyle Myers: Integrated Marketing & Media Manager in San Diego, CA

Kyle Myers

San Diego State University

University of Arizona