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Branding and brand strategy. design

Innovation. surfboard shaping

Sandals

Snr. Brand and Marketing Manager

Marketing & Sales

Global marketing, product and brand manager. Proven track record in achieving growth and sustained success through improved marketing ROI, go-to-market strategy, brand differentiation tactics and premium consumer experiences.

Lead implementation of Yeti’s annual marketing and brand strategy and
responsible for managing team of marketing specialists. Reported to Director of
Marketing.

• Responsible for $3.5M annual marketing budget — Events, Ambassador, D2C
and Paid Media, Brand Content Creation internal and external
• Lead overhaul and redesign of Yeti Cycles website — external web
partnerconsumer use research, backend tech stack to front end UX/UI
development and creative design and execution
• Established Internal Phase Gate processes driving alignment and efficiency
• Facilitated Digital Asset Management (DAM) implementation and social media
management tool
• Managed all external PR partners, media buys and creative agency
• Manage and mentor team of five — two promoted to first manager roles

• Marketing manager — LifeProof, OtterBox uniVERSE Case System and Power
Portfolio category
• Consumer Insights — research, focus groups, qualitative and quantitive data
collection methods leveraged to invoke intrigue, emotion, care and purchase
intent for Brand and product
• Sponsor and athlete relations — LifeProof athlete manager, World Surf
League, RedBull Media House, AVP Beach Volleyball
• Lead global package redesign project for $130 million of goods — large
amount of pressure was placed on identifying consumer interest needs,
desires and intangible brand affinity
• Implemented innovative marketing initiatives derived from consumer insight
research — uniVERSE Public IP Release, LifeProof Gap Year Giveaway, Series
by Design and uniVERSE Case System
• uniVERSE Case System — Public release of company IP lead to $5M+ of
revenue with large scale transportation leaders, Delta and United Airlines;
utility leader Frontline

Marketing Manager

• Consumer Electronic Show — responsible for global Otter Products brand
presentation, OtterBox & LifeProof style vignettes
• Managed partner relationships with Denver Broncos
• Managed cross functional teams to ensure success at partner and employee
engagement events, product launches
• Key internal partner with Channel and digital marketing teams to execute
end-to-end, consumer-focused brand stories
• Managed and allocated brand, product marketing budgets, creative briefs
and RFP processes

Brand Specialist

• 1,200 store visits per year totaling over 4,200 hours of retail training and sales
experience — Verizon, AT&T, T-Mobile
• Worked with regional sales directors to implement sales training, incentive,
SPIFFS and various other promotional programs
• Established specific store and regional level sell-through KPI goals

Field Marketing Manager

• Managed $4.5M+ accounts across New England generating 90,000 units sold
through on an annual basis
• Sold-in four new product lines across two separate brands including new
product introduction, revenue growth modeling, merchandising and retail
marketing strategy. Reported and analyzed monthly sales data and ROI (units,
channels, partners) and multiple forecast models

Sales Manager

Otter Solutions Representative

Head coordinator for “Art of Winter - Colorado Film Makers Project” an interactive, outdoor art exhibit centered around the Snow-sport Industry Association’s Snow Show in Denver. Responsible for graphics and design work for media pamphlets and photography work for brand promotion. Also responsible for general coordination between Something Independent and clients.

Assistant Marketing, Event, & Project Manager

Lead outdoor adventure trips for Colorado Academy Interim, a week long outdoor experience including camping, climbing, biking, kayaking, and many other activities. Was also a part of Hamilton College’s Outdoor Club, selected as an Adirondack Adventure leader.

Outdoor Adventure Leader

Designed PowerPoint and Keynote presentations for a variety of clients. Worked primarily in photo retouching and graphic design. Helped to create digital and print media for a bioMerieux pharmaceutical campaign.

Account & Creative Intern

Find out detailed information about Kyle Rajaniemi, Snr. Brand and Marketing Manager in Denver, CO

Kyle Rajaniemi: Snr. Brand and Marketing Manager in Denver, CO

Kyle Rajaniemi

Hamilton College

School of Visual Arts