Kyle Richner: DIRECTOR OF SALES & OPERATIONS in Portland, OR
Kyle Richner
DIRECTOR OF SALES & OPERATIONS
Portland | United States
Skills
No information
Interests
Snowboarding
Skateboarding
Traveling
Outdoors
Industries
Fashion
Outdoor
Skate
Snow
Surf
Work experience
Poler
DIRECTOR OF SALES & OPERATIONS | 10/2020 - Current
• Successfully grew wholesale business from $600k to $6 million within two years through effective sales strategies and market segmentation.
• Managed a team of five professionals overseeing sales, operations, customer service, retail, and retail marketing
• Developed and executed multi-year Go-To-Market strategies for DTC and Wholesale businesses, resulting in significant revenue growth
• Constructed a comprehensive five-year business plan encompassing Sales Forecasting, OPEX, and CAPEX
• Spearheaded seasonal strategy for product and marketing teams, ensuring effective product launches and marketing campaigns
• Successfully recruited and managed domestic sales representatives, international distributors, and 3PL partners; launched ERP integration, and developed global brand marketing strategies, resulting in improved efficiency, cost savings, increased market share, and revenue.
ADIDAS
CATEGORY MANAGER - SKATEBOARDING/SNOWBOARDING | 03/2017 - 10/2020
• Created effective pricing and marketing strategies that balanced company goals with market demand
• Optimized product specifications by collaborating with product development team to meet customer needs and preferences
• Developed and executed marketing strategy from brief through range launch
• Managed seasonal assortment plan, optimizing inventory levels to maximize profitability and customer satisfaction
• Stayed up-to-date with category market trends to capitalize on opportunities and drive growth
• Managed external partners and a $4M marketing budget, driving effective collaboration and maximizing ROI.
TACTICS
MARKETING MANAGER | 07/2012 - 03/2017
• Developed and executed digital marketing plans incorporating SEO, social media, and video campaigns, resulting in increased brand awareness and customer engagement
• Oversaw marketing initiatives for successful product launches and revenue growth
• Improved marketing outreach and engagement by coordinating social media marketing, resulting in increased customer engagement and brand loyalty
• Created and launched enhanced content strategies, improving product conversion rates and increasing customer satisfaction
• Spearheaded market strategy and identified business development opportunities, resulting in increased market share and revenue growth
• Led retail marketing and grassroots activation efforts, resulting in increased customer engagement and brand loyalty.
engagement and brand loyalty.