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Digital Marketing

Ski Resort Marketing Professional

Marketing & Sales

Ski Industry Marketing Leader | AI &amp; Automation Expert | Outdoor Sports Entrepreneur

Lead collective marketing strategy, systems, and execution with a focus on scaling impact,
increasing organizational leverage, and driving measurable revenue and visitation growth.

Own the design and implementation of custom AI marketing systems that enable lean teams
to operate at enterprise scale.
• Lead and develop multi-resort marketing teams, aligning strategy, execution, and
performance standards across all properties.
• Own resort-level & collective initiatives including Season Pass strategy, cross-resort
campaigns, and visitation growth planning.
• Design and implement AI-driven and automated marketing workflows that reduce
manual workload and increase output across content, campaigns, reporting, and
operational communications.
• Build standardized marketing systems, templates, and playbooks that allow one strategy
to be efficiently deployed across multiple brands while preserving individual resort voice.
• Lead evaluation, configuration, and rollout of CRM and Customer Data Platform (CDP)
solutions, enabling improved segmentation, lifecycle targeting, personalization, and
attribution.
• Translate data and platform insights into strategies that consistently drive ticket sales,
season pass growth, and on-mountain visitation.
• Establish centralized reporting frameworks that improve visibility and decision-making
while reducing reporting burden on local teams.
• Lead large-scale initiatives including mobile app development, collective product and
pricing research, marketing technology integration, and cross-resort tooling.
• Serve as the internal lead for advanced drone operations (Part 107), capturing highimpact
aerial content and overseeing expanded use cases including thermal imaging,
data collection, and Gaussian splatting.
• Train, coach, and mentor marketing teams on systems thinking, AI-assisted execution,
automation, analytics, and scalable workflows, increasing leverage per team member.

Marketing Team

Directed all marketing functions for a high-volume ski resort within the MCP collective,
aligning strategy and execution to drive record revenue and visitation growth.

• Directed full-funnel marketing including strategy, creative, analytics, paid media, social,
content, public relations, events and partnerships.
• Built campaigns and workflows that increased output and results without expanding
team size.
• Developed and executed high-performing email, social, and earned media campaigns,
contributing to multiple consecutive record-setting seasons.
• Captured, edited, and distributed content across all channels, increasing creative velocity
and reducing reliance on external vendors.

Marketing Manager

Marketing Coordinator

Owned and integrated website management, product management, and digital
merchandising, ensuring cohesive brand presentation, accurate inventory, and conversionfocused
customer journeys.
• Designed and executed all digital and print marketing initiatives, including website
content, email campaigns, print ads, catalogs, and sales collateral across internal and
external channels.
• Built scalable digital marketing systems and campaigns that delivered 2,137% average
year-over-year sales growth, maximizing revenue while maintaining lean operational
overhead.
• Owned outbound email marketing strategy, pricing compliance, and promotional
execution to support consistent, scalable growth.
• Directed content generation across photography, copywriting, and design, ensuring
brand consistency across web, email, print, and advertising.
• Led creative direction and production for the company’s bi-annual print magazine,
including vendor coordination, timelines, and print execution.
• Managed vendor relationships across production, printing, and fulfillment partners to
ensure quality, cost control, and on-time delivery.
• Oversaw product order management, fulfillment coordination, and customer escalations,
ensuring operational continuity and customer satisfaction at scale.

Director of Marketing and Product

Led regional field execution and sales performance over 200+ locations in Midwest territory,
driving brand awareness, unit sell-through, merchandising compliance, and retail partner
enablement across multiple retail channels.
• Drove regional sales growth through high-leverage field programs, disciplined execution,
and structured retail coverage strategies.
• Increased individual retail store sales by up to 946% through targeted merchandising
improvements, product training, and optimized sales demand generation programs.
• Recruited, trained, and managed 19+ Brand Advocates, multiplying performance through
standardized training, playbooks, and accountability systems.
• Led comprehensive product training sessions for retail sales associates, equipping teams
to confidently sell Samsung products and improve customer purchase journeys.
• Oversaw merchandising execution and brand standards, ensuring compliance with
Samsung visual guidelines, letter mark usage, and display requirements.
• Built strong working relationships with retail store and district managers to align sales
objectives and support mutual performance goals.
• Owned KPI performance across the territory, consistently exceeding sales targets and
quarterly KPIs through planning, execution, and continuous improvement.
• Managed regional budgets to deploy high-ROI sales initiatives, promotions, and training
programs.
• Led large-scale sales and training events with 150+ attendees, supporting product
launches and seasonal initiatives.

Field Sales Manager

Samsung Field Sales Manager

Find out detailed information about Kyle Sawatzke, Ski Resort Marketing Professional in Flagstaff, Arizona

Kyle Sawatzke: Ski Resort Marketing Professional in Flagstaff, Arizona

Kyle Sawatzke