Kyle Sawatzke: Ski Resort Marketing Professional in Flagstaff, Arizona

Lead collective marketing strategy, systems, and execution with a focus on scaling impact, increasing organizational leverage, and driving measurable revenue and visitation growth. Own the design and implementation of custom AI marketing systems that enable lean teams to operate at enterprise scale. • Lead and develop multi-resort marketing teams, aligning strategy, execution, and performance standards across all properties. • Own resort-level & collective initiatives including Season Pass strategy, cross-resort campaigns, and visitation growth planning. • Design and implement AI-driven and automated marketing workflows that reduce manual workload and increase output across content, campaigns, reporting, and operational communications. • Build standardized marketing systems, templates, and playbooks that allow one strategy to be efficiently deployed across multiple brands while preserving individual resort voice. • Lead evaluation, configuration, and rollout of CRM and Customer Data Platform (CDP) solutions, enabling improved segmentation, lifecycle targeting, personalization, and attribution. • Translate data and platform insights into strategies that consistently drive ticket sales, season pass growth, and on-mountain visitation. • Establish centralized reporting frameworks that improve visibility and decision-making while reducing reporting burden on local teams. • Lead large-scale initiatives including mobile app development, collective product and pricing research, marketing technology integration, and cross-resort tooling. • Serve as the internal lead for advanced drone operations (Part 107), capturing highimpact aerial content and overseeing expanded use cases including thermal imaging, data collection, and Gaussian splatting. • Train, coach, and mentor marketing teams on systems thinking, AI-assisted execution, automation, analytics, and scalable workflows, increasing leverage per team member.

Directed all marketing functions for a high-volume ski resort within the MCP collective, aligning strategy and execution to drive record revenue and visitation growth. • Directed full-funnel marketing including strategy, creative, analytics, paid media, social, content, public relations, events and partnerships. • Built campaigns and workflows that increased output and results without expanding team size. • Developed and executed high-performing email, social, and earned media campaigns, contributing to multiple consecutive record-setting seasons. • Captured, edited, and distributed content across all channels, increasing creative velocity and reducing reliance on external vendors.

Owned and integrated website management, product management, and digital merchandising, ensuring cohesive brand presentation, accurate inventory, and conversionfocused customer journeys. • Designed and executed all digital and print marketing initiatives, including website content, email campaigns, print ads, catalogs, and sales collateral across internal and external channels. • Built scalable digital marketing systems and campaigns that delivered 2,137% average year-over-year sales growth, maximizing revenue while maintaining lean operational overhead. • Owned outbound email marketing strategy, pricing compliance, and promotional execution to support consistent, scalable growth. • Directed content generation across photography, copywriting, and design, ensuring brand consistency across web, email, print, and advertising. • Led creative direction and production for the company’s bi-annual print magazine, including vendor coordination, timelines, and print execution. • Managed vendor relationships across production, printing, and fulfillment partners to ensure quality, cost control, and on-time delivery. • Oversaw product order management, fulfillment coordination, and customer escalations, ensuring operational continuity and customer satisfaction at scale.

Led regional field execution and sales performance over 200+ locations in Midwest territory, driving brand awareness, unit sell-through, merchandising compliance, and retail partner enablement across multiple retail channels. • Drove regional sales growth through high-leverage field programs, disciplined execution, and structured retail coverage strategies. • Increased individual retail store sales by up to 946% through targeted merchandising improvements, product training, and optimized sales demand generation programs. • Recruited, trained, and managed 19+ Brand Advocates, multiplying performance through standardized training, playbooks, and accountability systems. • Led comprehensive product training sessions for retail sales associates, equipping teams to confidently sell Samsung products and improve customer purchase journeys. • Oversaw merchandising execution and brand standards, ensuring compliance with Samsung visual guidelines, letter mark usage, and display requirements. • Built strong working relationships with retail store and district managers to align sales objectives and support mutual performance goals. • Owned KPI performance across the territory, consistently exceeding sales targets and quarterly KPIs through planning, execution, and continuous improvement. • Managed regional budgets to deploy high-ROI sales initiatives, promotions, and training programs. • Led large-scale sales and training events with 150+ attendees, supporting product launches and seasonal initiatives.